Marketing metrics : the definitive guide to measuring marketing performance / Paul W. Farris(etal)
Material type:
TextPublisher: Chennai: Pearson india education service, 2010Edition: 3rd edDescription: xv; 405 pISBN: 9780137058297Subject(s): Marketing research | Marketing -- Mathematical modelsDDC classification: 658.83 Online resources: Click here to access online
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| e-Books | Institute of Public Enterprise, Library | 658.83 BEN (Browse shelf) | Available | EB71 |
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