| 000 -LEADER |
|---|
| fixed length control field |
00538nam a2200169 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
9780137058297 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.83 |
| Item number |
BEN |
| 100 ## - MAIN ENTRY--AUTHOR NAME |
|---|
| Author name |
Bendle, Neil T |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing metrics : |
| Sub Title |
the definitive guide to measuring marketing performance / |
| Statement of responsibility, etc |
Paul W. Farris(etal) |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Chennai: |
| Name of publisher |
Pearson india education service, |
| Year of publication |
2010. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
xv; 405 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
Marketing research. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
Marketing -- Mathematical models. |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
/www.elibrary.in.pearson.com |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
e-Books |
