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Bendle, Neil T

Marketing metrics : the definitive guide to measuring marketing performance / Paul W. Farris(etal) - 3rd ed. - Chennai: Pearson india education service, 2010. - xv; 405 p.

ISBN: 9780137058297

Subjects--Topical Terms:
Marketing research.
Marketing -- Mathematical models.

Dewey Class. No.: 658.83 / BEN

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