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Marketing research : an applied orientation / Naresh K. Malhotra, Satyabhusan Dash

By: Malhotra, Naresh KMaterial type: TextTextLanguage: English Publisher: Chennai, Indian ; Pearson India Education Services, 2019Edition: Seventh EditionDescription: xxxiii, 955 p. : illISBN: 9789353433291Subject(s): Marketing research | Marketing research -- MethodologyDDC classification: 658.83
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Books Institute of Public Enterprise, Library
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Reference 658.83 MAL.M (Browse shelf) Available 43438
Books Institute of Public Enterprise, Library
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658.83 MAL.M (Browse shelf) Available 43439
Books Institute of Public Enterprise, Library
S Campus
658.83 MAL.M (Browse shelf) Available 43440
Books Institute of Public Enterprise, Library
S Campus
658.83 MAL.M (Browse shelf) Checked out 01/26/2023 43441
Books Institute of Public Enterprise, Library
S Campus
Reference 658.83 MAL.M (Browse shelf) Available 43442

Includes bibliographical references and index.

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