Marketing research : an applied orientation / Naresh K. Malhotra, Satyabhusan Dash
Material type: TextLanguage: English Publisher: Chennai, Indian ; Pearson India Education Services, 2019Edition: Seventh EditionDescription: xxxiii, 955 p. : illISBN: 9789353433291Subject(s): Marketing research | Marketing research -- MethodologyDDC classification: 658.83Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books | Institute of Public Enterprise, Library S Campus | Reference | 658.83 MAL.M (Browse shelf) | Available | 43438 | |
Books | Institute of Public Enterprise, Library S Campus | 658.83 MAL.M (Browse shelf) | Available | 43439 | ||
Books | Institute of Public Enterprise, Library S Campus | 658.83 MAL.M (Browse shelf) | Available | 43440 | ||
Books | Institute of Public Enterprise, Library S Campus | 658.83 MAL.M (Browse shelf) | Checked out | 01/26/2023 | 43441 | |
Books | Institute of Public Enterprise, Library S Campus | Reference | 658.83 MAL.M (Browse shelf) | Available | 43442 |
Includes bibliographical references and index.
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