Malhotra, Naresh K.,
Marketing research : an applied orientation / Naresh K. Malhotra, Satyabhusan Dash - Seventh Edition. - Chennai, Indian ; Pearson India Education Services, 2019 - xxxiii, 955 p. : ill. ;
Includes bibliographical references and index.
9789353433291
Marketing research.
Marketing research--Methodology.
658.83 / MAL.M
Marketing research : an applied orientation / Naresh K. Malhotra, Satyabhusan Dash - Seventh Edition. - Chennai, Indian ; Pearson India Education Services, 2019 - xxxiii, 955 p. : ill. ;
Includes bibliographical references and index.
9789353433291
Marketing research.
Marketing research--Methodology.
658.83 / MAL.M