Marketing research : (Record no. 8013)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00594cam a2200181 i 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789353433291 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | MAL.M |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Author name | Malhotra, Naresh K., |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing research : |
| Sub Title | an applied orientation / |
| Statement of responsibility, etc | Naresh K. Malhotra, Satyabhusan Dash |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Seventh Edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Chennai, Indian ; |
| Name of publisher | Pearson India Education Services, |
| Year of publication | 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxxiii, 955 p. : |
| Other physical details | ill. ; |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing research. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing research |
| General subdivision | Methodology. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Bill Date | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Reference | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 08/13/2019 | M/s. The Book Syndicate | 829.00 | 2019-07-30 | 658.83 MAL.M | 43438 | 06/08/2020 | Books | |||||
| Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 08/13/2019 | Ms. The Book Syndicate | 829.00 | 2019-07-30 | 658.83 MAL.M | 43439 | 06/08/2020 | Books | ||||||
| Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 08/13/2019 | M/s. The Book Syndicate | 829.00 | 2019-07-30 | 658.83 MAL.M | 43440 | 06/08/2020 | Books | ||||||
| Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 08/13/2019 | M/s. The Book Syndicate | 829.00 | 2019-07-30 | 658.83 MAL.M | 43441 | 06/08/2020 | Books | ||||||
| Reference | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 08/13/2019 | M/s. The Book Syndicate | 829.00 | 2019-07-30 | 658.83 MAL.M | 43442 | 06/08/2020 | Books |