Your search returned 38 results.

Sort
Unhighlight Highlight
Select all Clear all
Select titles to:
Results
1.
Consumer behavior / Leon G. Schiffman, Joseph Wisenblit, S Ramesh Kumar, Leslie Lazar Kanuk by
Edition: 11th, 9th ed.
Material type: Text Text
Language: English
Publication details: New Delhi : Prentice - Hall of India, 2016
Availability: Items available for loan: Institute of Public Enterprise, Library (21)Call number: 658.834 SCH, ... Not available: Institute of Public Enterprise, Library: Checked out (1).

Place hold Add to cart
2.
Marketing management a south Asian perspective / Philip Kotler, Kevin Lane Keller, Abraham Koshy, Mithileshwar Jha by
Edition: 13th ed.
Material type: Text Text
Language: English
Publication details: New Delhi Pearson 2009
Availability: Items available for loan: Institute of Public Enterprise, Library (4)Call number: 658.8 KOT, ...
Lists:

Place hold Add to cart
3.
Consumer behaviour : insights from Indian market / Ramanuj Majumdar by
Material type: Text Text
Language: English
Publication details: New Delhi : PHI Learning, 2024
Availability: Items available for loan: Institute of Public Enterprise, Library (13)Call number: 658.834 MAJ, ... Not available: Institute of Public Enterprise, Library: Checked out (2).
Lists:

Place hold Add to cart
4.
Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney. by Series: The Irwin/McGraw-Hill series in marketing
Edition: 7th ed.
Material type: Text Text
Publication details: Boston, Mass. : McGraw-Hill, c1998
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.8'342'0973 HAW.C, ...

Place hold Add to cart
5.
Understanding the Consumer / Isabelle Szmigin. by
Material type: Text Text
Publication details: London ; Thousand Oaks : Sage Publications, 2003
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 SZM.U.

Place hold Add to cart
6.
Digital Marketing : global strategies from the world's leading experts / Jerry Wind, Vijay Mahajan. by
Material type: Text Text
Language: English
Publication details: New York : Wiley, c2001
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.872 WIN.

Place hold Add to cart
7.
Consumer Behavior : buying, having, and being / Michael R Solomon by
Edition: 7th ed.
Material type: Text Text
Language: English
Publication details: New Delhi : Prentice Hall, 2007
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 SOL.C. Not available: Institute of Public Enterprise, Library: Checked out (1).

Place hold Add to cart
8.
Consumer Behaviour / Leon G Schiffman; Leslie Lazar Kanuk by
Edition: 9th
Material type: Text Text
Language: English
Publication details: New Delhi : Prentice Hall of India, 2007
Availability: Items available for loan: Institute of Public Enterprise, Library (5)Call number: 658.834 SCH.C, ... Not available: Institute of Public Enterprise, Library: Checked out (1).

Place hold Add to cart
9.
Consumer Behavior and Marketing Strategy / J. Paul Peter, Jerry C. Olson. by
Edition: 7th ed.
Material type: Text Text
Language: English
Publication details: New Delhi : Tata McGraw-Hill/Irwin, 2005
Other title:
  • Consumer behavior & marketing strategy
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.8'342 PET.C, ...

Place hold Add to cart
10.
Customer Behavior : a managerial perspective / Jagdish N Sheth, Banwari Mittal by
Material type: Text Text
Publication details: Australia : Thomson, 2003
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 SHE.C.

Place hold Add to cart
11.
Conceptual Issues in Consumer Behaviour : the Indian context / S. Ramesh Kumar by
Material type: Text Text
Language: English
Publication details: Delhi : Pearson Education, 2008
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 RAM.C. Not available: Institute of Public Enterprise, Library: Checked out (1).

Place hold Add to cart
12.
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk, S. Ramesh Kumar, Joseph Wisenblit by
Edition: 10th ed.
Material type: Text Text
Language: English
Publication details: New Delhi Pearson 2010
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.834 SCH.

Place hold Add to cart
13.
Rural Marketing : targeting the non-urban consumer / Sanal Kumar Velayudhan. by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Los Angeles ; London : Response, 2007
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (11)Call number: 658.8 VEL, ...

Place hold Add to cart
14.
Consumer Behavior / Jay D. Lindquist, M. Joseph Sirgy by
Edition: Indian Ed.
Material type: Text Text
Language: English
Publication details: New Delhi : Cengage Learning, 2009
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 LIN.C.

Place hold Add to cart
15.
The Consumer Revoluation : Tipping the balance of power / Naren Nath by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage 2020
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8342 NAT.

Place hold Add to cart
16.
Competing against luck : the story of innovation and customer choice / Clayton M. Christensen, Taddy Hall, Karen Dillon, and David S. Duncan. by
Edition: First edition.
Material type: Text Text
Language: English
Publication details: New York : Harper business , 2016
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.4 CHR.

Place hold Add to cart
17.
The consumer revolution : tipping the balance of power / Naren Nath by
Material type: Text Text
Language: English
Publication details: New Delhi : SAGE , 2020
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8342 NAT.

Place hold Add to cart
18.
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. by
Edition: 9th ed.
Material type: Text Text
Publication details: New Delhi : Irwin, 2010
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8342 PET.

Place hold Add to cart
19.
Consumer behaviour : Text and cases / Ramneek Kapoor, Nnamdi O. Madichie. by
Material type: Text Text
Publication details: New Delhi : Tata McGraw Hill, ©2012
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.83 KAP.

Place hold Add to cart
20.
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. by
Edition: 11th ed.
Material type: Text Text
Publication details: Chennai: Pearson india education services, 2016
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8342 SCH.

Place hold Add to cart
21.
Super marketwala : secrets to winning consumer India / Damodar Mall by
Material type: Text Text
Language: English
Publication details: Gurgaon : Random House India, 2014
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.85 MAL.

Place hold Add to cart
22.
Consumer behavior and culture : consequences for global marketing and advertising / Marieke De Mooij by
Edition: 3rd edition
Material type: Text Text
Language: English
Publication details: New Delhi : SAGE Publications, 2019
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.8342 DEM, ...
Lists:

Place hold Add to cart
23.
Consumer behavior / Leon G. Schiffman, Joseph Wisenblit and S. Ramesh Kumar by
Edition: 12th ed.
Material type: Text Text
Language: English
Publication details: New Delhi : Pearson ; 2019
Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 658.834 SCH, ... Not available: Institute of Public Enterprise, Library: Checked out (1).
Lists:

Place hold Add to cart
24.
Rural marketing : targeting the non-urban consumer / Sanal Kumar Velayudhan. by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Los Angeles ; London : Response, 2007
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.800 VEL.

Place hold Add to cart
25.
Sensory marketing : research on the sensuality of products / edited by Aradhna Krishna. by
Material type: Text Text
Language: English
Publication details: New York : Routledge, c2010
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.80019 SEN.

Place hold Add to cart
26.
Green marketing and sustainable development / edited by Amit Kumar Singh and Priyanka Mahanta, foreword by Zoramthanga. by
Material type: Text Text
Language: English
Publication details: New Delhi, India : Mittal Publications, 2022
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.802 GRE.
Lists:

Place hold Add to cart
27.
Behavioral economics : the basics / Philip Corr and Dr. Anke Plagnol. by Series: Basics (Routledge (Firm))
Material type: Text Text
Language: English
Publication details: Abingdon, Oxon ; New York, NY : Routledge, 2019
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 330.019 COR.
Lists:

Place hold Add to cart
28.
Nudge : the final edition / Richard H. Thaler and Cass R. Sunstein. by
Edition: Final edition.
Material type: Text Text
Language: English
Publication details: India : Allen Lane , 2021
Other title:
  • Nudge : improving decisions about health, wealth, and happiness.
Availability: Items available for loan: Institute of Public Enterprise, Library (5)Call number: 330.019 THA, ...

Place hold Add to cart
29.
Social marketing and behaviour change : models, theory and applications / Linda Brennan, (et al.) by
Material type: Text Text
Publication details: Cheltenham ; Northampton, MA : Edward Elgar, ©2014
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 BRE.
Lists:

Place hold Add to cart
30.
Tap : unlocking the mobile economy / Anindya Ghose. by
Material type: Text Text
Publication details: Cambridge, MA : MIT Press, [2017]
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 381.142 GHO.
Lists:

Place hold Add to cart
31.
Success in social marketing : 100 case studies from around the globe / Nancy R. Lee and Philip Kotler. by
Material type: Text Text
Publication details: New York : Routledge, Taylor & Francis Group, 2023
Availability: Not available: Institute of Public Enterprise, Library: Checked out (1).

Place hold Add to cart
32.
Consumer behavior / Barry J. Babin, Eric G. Harris by
Edition: 9th ed.
Material type: Text Text
Publication details: New Delhi: Cengene Learning India Pvt. Ltd, 2023
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.834 BAB.

Place hold Add to cart
33.
Experiential marketing : consumer behaviour, customer experience and the 7Es / Wided Batat. by
Material type: Text Text
Language: English
Publication details: London : Routledge, Taylor & Francis Group, 2019
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 BAT.
Lists:

Place hold Add to cart
34.
Consumer behaviour : perspectives, findings and explanations / by John O'Shaughnessy. by
Material type: Text Text
Language: English
Publication details: Houndmills, Basingstoke ; New York, NY : Palgrave Macmillan, 2013
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8342 OSH.
Lists:

Place hold Add to cart
35.
Consumer behavior and marketing action / Henry Assael. by
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Cengage, 2008
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8342 ASS.
Lists:

Place hold Add to cart
36.
Breaking Twitter : Elon Musk and the most controversial corporate takeover in history / Ben Mezrich. by
Material type: Text Text
Language: English
Publication details: New York : Grand Central, 2023
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.872 MEZ.
Lists:

Place hold Add to cart
37.
Adapt to thrive, not just survive : 10 disruptive business stories 100 constructive questions / Harit Nagpal. by
Material type: Text Text
Language: English
Publication details: Chennai : Westland Business, 2024
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 811 NAG.
Lists:

Place hold Add to cart
38.
Consumer behavior / Leon G. Schiffman, Joseph Wisenblit, S. Ramesh Kumar. by
Edition: 12th ed.
Material type: Text Text
Language: English
Publication details: India : Pearson, 2019
Availability: Not available: Institute of Public Enterprise, Library: Checked out (2).
Lists:

Place hold Add to cart
Pages

Maintained and Designed by
2cqr automation private limited, Chennai. All Rights Reserved.

You are Visitor Number

PHP Hits Count