Adapt to thrive, not just survive : 10 disruptive business stories 100 constructive questions / Harit Nagpal.
Material type:
TextLanguage: English Publisher: Chennai : Westland Business, 2024Description: x, 213 pages 21 cmISBN: 9789360452964Subject(s): Consumer Behavior | BusinessDDC classification: 811 Summary: How do you retain those customers or employees you worked so hard to acquire? How do you build a collaborative and innovative company culture? What does it take to turn your business around and survive--even thrive--in a volatile world? Harit Nagpal, one of India's finest marketing minds, reflects on the questions that animate every business manager. Through ten stories set in different countries, even on different worlds, Nagpal investigates the idea of adaptation--the one thing every business needs if it wishes to evolve. Zia, for instance, discovers the value of targeted customer segmentation as he launches a ready-to-cook food business in Bangladesh. A family learns to listen to the customer while fighting to retain circulation numbers for a tabloid in Milan.
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Books | Institute of Public Enterprise, Library S Campus | 811 NAG (Browse shelf) | Available | 48625 |
How do you retain those customers or employees you worked so hard to acquire? How do you build a collaborative and innovative company culture? What does it take to turn your business around and survive--even thrive--in a volatile world? Harit Nagpal, one of India's finest marketing minds, reflects on the questions that animate every business manager. Through ten stories set in different countries, even on different worlds, Nagpal investigates the idea of adaptation--the one thing every business needs if it wishes to evolve. Zia, for instance, discovers the value of targeted customer segmentation as he launches a ready-to-cook food business in Bangladesh. A family learns to listen to the customer while fighting to retain circulation numbers for a tabloid in Milan.
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