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Conceptual Issues in Consumer Behaviour : the Indian context / S. Ramesh Kumar

By: Ramesh Kumar, SMaterial type: Text

TextLanguage: English Publisher: Delhi : Pearson Education, 2008Description: xviii, 323 pages : illustrations (chiefly color)ISBN: 8131714098Subject(s): Consumer behavior -- India | Consumers -- Attitudes. -- India | Marketing -- IndiaDDC classification: 658.8

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Item type	Current location	Call number	Status	Date due	Barcode
Books	Institute of Public Enterprise, Library S Campus	658.8 RAM (Browse shelf)	Checked out	11/21/2023	47420
Books	Institute of Public Enterprise, Library S Campus	658.8 RAM.C (Browse shelf)	Available		38977

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