| 000 -LEADER |
|---|
| fixed length control field |
00570nam a2200181Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
8131714098 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
RAM.C |
| 100 ## - MAIN ENTRY--AUTHOR NAME |
|---|
| Author name |
Ramesh Kumar, S. |
| 245 #0 - TITLE STATEMENT |
|---|
| Title |
Conceptual Issues in Consumer Behaviour : |
| Sub Title |
the Indian context / |
| Statement of responsibility, etc |
S. Ramesh Kumar |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Delhi : |
| Name of publisher |
Pearson Education, |
| Year of publication |
2008. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
xviii, 323 pages : |
| Other physical details |
illustrations (chiefly color) ; |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes advertisement pages. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
Consumer behavior |
| Geographic subdivision |
India. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
Consumers |
| General subdivision |
Attitudes. |
| Geographic subdivision |
India |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
Marketing |
| Geographic subdivision |
India. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| Source of classification or shelving scheme |
|
