Ramesh Kumar, S.
Conceptual Issues in Consumer Behaviour : the Indian context / S. Ramesh Kumar - Delhi : Pearson Education, 2008. - xviii, 323 pages : illustrations (chiefly color) ;
Includes advertisement pages.
8131714098
Consumer behavior--India.
Consumers--Attitudes.--India
Marketing--India.
658.8 / RAM.C
Conceptual Issues in Consumer Behaviour : the Indian context / S. Ramesh Kumar - Delhi : Pearson Education, 2008. - xviii, 323 pages : illustrations (chiefly color) ;
Includes advertisement pages.
8131714098
Consumer behavior--India.
Consumers--Attitudes.--India
Marketing--India.
658.8 / RAM.C