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Online Public Access Catalogue

Your search returned 13 results.

1.
Electronic commerce - A managerial perspective / Efraim Turban [and] Jae Lee [and] David King [and] H. Michael Chung

by Turban, Efraim | Lee, Jae | King, David | Chung, H. Michael.

Material type: Text Text Language: English Publisher: Asia : Pearson Education Asia , 2001Availability: Items available for loan: Call number: 1.64404 TUR.E (1).

2.
Effective advertising : understanding when, how, and why advertising works / by Gerard J. Tellis.

by Tellis, Gerard J, 1950-.

Material type: Text Text Publisher: New Delhi : Sage Publications, c2004Online access: Click here to access online | Click here to access online | Click here to access online Availability: Items available for loan: Call number: 659.1 TEL.E (1).

3.
Darwin's brands : adapting for success / Anand Halve.

by Halve, Anand Bhaskar, 1955-.

Material type: Text Text Publisher: New Delhi, India ; Thousand Oaks, Calif. : SAGE, 2012Availability: Items available for loan: Call number: 658.8 HAL.D (1).

4.
The innovator's method : bringing the lean startup into your organization / Nathan Furr, Jeff Dyer.

by Furr, Nathan R | Dyer, Jeff.

Material type: Text Text Publisher: Boston : Harvard Business Review Press 2014Availability: Items available for loan: Call number: 658.4063 FUR.I (1).

5.
Conceptual Issues in Consumer Behaviour : the Indian context / S. Ramesh Kumar

by Ramesh Kumar, S.

Material type: Text Text Language: English Publisher: Delhi : Pearson Education, 2008Availability: Items available for loan: Call number: 658.8 RAM.C (1). Checked out (1).

6.
Advertising and Youth : Durgesh Tripathi Impact of advertising on youth in metro and remote area

by Tripathi,Durgesh.

Material type: Text Text Language: English Publisher: New Delhi : Manak Publications Pvt.Ltd., 2016Availability: Items available for loan: Call number: 659 DUR.A (1).

7.
We are like that only : understanding the logic of consumer India Rama Bijapurkar

by Bijapurkar, Rama.

Material type: Text Text Language: English Publisher: New Delhi : Penguin Books, 2007Availability: Items available for loan: Call number: 339.470954 BIJ (1).

8.
Consumer behavior and culture : consequences for global marketing and advertising / Marieke De Mooij

by De Mooij, Marieke.

Edition: 3rd editionMaterial type: Text Text Language: English Publisher: New Delhi : SAGE Publications, 2019Availability: Items available for loan: Call number: 658.8342 DEM (2).

9.
The lean startup : how constant innovation creates radically successful businesses / Eric Ries

by Ries, Eric.

Material type: Text Text Language: English Publisher: London ; New York : Portfolio Penguin, 2011Availability: Items available for loan: Call number: 658.11 RIE (3).

10.
The Howard -Sheth theory of buyer behavior / Jagdish N Sheth

by Sheth, Jagdish N.

Material type: Text Text Language: English Publisher: New Delhi : Wiley, 2020Availability: Items available for loan: Call number: 658.834 SHE (2).

11.
Experimentation works : the surprising power of business experiments / Stefan H. Thomke.

by Thomke, Stefan H.

Material type: Text Text Publisher: Boston, Massachusetts : Harvard Business Review Press, 2020Availability: Items available for loan: Call number: 658.4063 THO (1).

12.
Social media intelligence / Wendy W. Moe,; David A. Schweidel,

by Moe, Wendy | Schweidel, David A, 1981-.

Material type: Text Text Publisher: Cambridge : Cambridge University Press, 2014Availability: Items available for loan: Call number: 302.231 MOE (1).

13.
Small towns consumers buying behaviour towards online stores in Rayalaseema region of Andhra Pradesh / T. Mahesh Babu

by Mahesh Babu, T | S K Institute of Management.

Material type: Text Text Publisher: Sri Krishnadevaraya University S K Institute of Management 2019Dissertation note: Doctor of Philosophy in Management Studies Ph D Sri Krishnadevaraya University 2019. Availability: Items available for reference: Not for loan (1). :