Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.
Material type: TextSeries: The Irwin/McGraw-Hill series in marketingPublisher: Boston, Mass. : McGraw-Hill, c1998Edition: 7th edDescription: xxv, 760 p. : ill. (some col.) ; 1 computer disk (3 1/2 in.)ISBN: 0256218951 (international ed.)Subject(s): Consumer behavior -- United States | Market surveys -- United States | Consumer behavior -- United States -- Case studiesDDC classification: 658.8'342'0973Item type | Current location | Call number | Vol info | Status | Date due | Barcode |
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Books | Institute of Public Enterprise, Library | 1.1 | Available | 29160 | ||
Books | Institute of Public Enterprise, Library S Campus | 658.8'342'0973 HAW.C (Browse shelf) | 1.1 | Available | 29161 |
Includes bibliographical references and indexes.
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