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Behavioral economics : the basics / Philip Corr and Dr. Anke Plagnol.

By: Corr, Philip J
Contributor(s): Plagnol, Anke C
Material type: TextTextLanguage: Unknown language code Series: Basics (Routledge (Firm))Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2019Description: x, 249 pages ; 20 cmISBN: 9781138228900 (hbk); 9781138228917 (pbk)Subject(s): Economics -- Psychological aspects | Consumer behaviorDDC classification: 330.019
Contents:
What is behavioral economics and why is it important? -- The ascent and dissent of economics -- Econ: homo economicus -- Human: more homer (simpson) than homo economicus -- Manners, monkeys and moods -- Nudge: whys, ways and weasels -- Sell! the commercial (and political) world of persuasion.
Summary: "This is the first book to provide a rigorous yet accessible overview of behavioral economics, a growing field that attempts to uncover the psychological processes which mediate the economic decisions we make. Acknowledging that people are swayed by biases and emotions, and don't necessarily have access to good memories or perfect numeracy, behavioral economics challenges the assumptions of informed self-interest within mainstream economic theories. Whether used by paternalist governments to shape our behavior or advertisers and marketers to sell more products, its insights are important and far-reaching, and this is the perfect primer for anyone wishing to understand the key principles"--
List(s) this item appears in: New Arrival - May 2022
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Item type Current location Call number Status Date due Barcode
Books Institute of Public Enterprise, Library
S Campus
330.019 COR (Browse shelf) Available 46218

Includes bibliographical references and index.

What is behavioral economics and why is it important? -- The ascent and dissent of economics -- Econ: homo economicus -- Human: more homer (simpson) than homo economicus -- Manners, monkeys and moods -- Nudge: whys, ways and weasels -- Sell! the commercial (and political) world of persuasion.

"This is the first book to provide a rigorous yet accessible overview of behavioral economics, a growing field that attempts to uncover the psychological processes which mediate the economic decisions we make. Acknowledging that people are swayed by biases and emotions, and don't necessarily have access to good memories or perfect numeracy, behavioral economics challenges the assumptions of informed self-interest within mainstream economic theories. Whether used by paternalist governments to shape our behavior or advertisers and marketers to sell more products, its insights are important and far-reaching, and this is the perfect primer for anyone wishing to understand the key principles"--

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