| 000 -LEADER |
|---|
| fixed length control field |
01679cam a22002298i 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
9781138228900 (hbk) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
9781138228917 (pbk) |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
330.019 |
| Item number |
COR |
| 100 1# - MAIN ENTRY--AUTHOR NAME |
|---|
| Author name |
Corr, Philip J., |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Behavioral economics : |
| Sub Title |
the basics / |
| Statement of responsibility, etc |
Philip Corr and Dr. Anke Plagnol. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Abingdon, Oxon ; New York, NY : |
| Name of publisher |
Routledge, |
| Year of publication |
2019. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
x, 249 pages ; |
| Dimensions |
20 cm. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
Basics (Routledge (Firm)) |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
What is behavioral economics and why is it important? -- The ascent and dissent of economics -- Econ: homo economicus -- Human: more homer (simpson) than homo economicus -- Manners, monkeys and moods -- Nudge: whys, ways and weasels -- Sell! the commercial (and political) world of persuasion. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"This is the first book to provide a rigorous yet accessible overview of behavioral economics, a growing field that attempts to uncover the psychological processes which mediate the economic decisions we make. Acknowledging that people are swayed by biases and emotions, and don't necessarily have access to good memories or perfect numeracy, behavioral economics challenges the assumptions of informed self-interest within mainstream economic theories. Whether used by paternalist governments to shape our behavior or advertisers and marketers to sell more products, its insights are important and far-reaching, and this is the perfect primer for anyone wishing to understand the key principles"-- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
Economics |
| General subdivision |
Psychological aspects. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
Consumer behavior. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Author 2/ Editor |
Plagnol, Anke C., |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
