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Online Public Access Catalogue

Your search returned 623 results.

461.
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.

by Lovelock, Christopher H | Wirtz, Jochen | Bansal, Harvir S.

Edition: 8th ed.Material type: Text Text Publisher: Chennai: Pearson india education services, 2018Online access: Click here to access online Availability: Items available for loan: Call number: 658.8 LOV (1).

462.
Rural marketing /

by Kashyap, Pradeep.

Edition: 3rd ed.Material type: Text Text Publisher: Chennai: Pearson india education services, 2016Online access: Click here to access online Availability: Items available for loan: Call number: 2346.I5 KAS (1).

463.
Marketing metrics : the definitive guide to measuring marketing performance / Paul W. Farris(etal)

by Bendle, Neil T.

Edition: 3rd ed.Material type: Text Text Publisher: Chennai: Pearson india education service, 2010Online access: Click here to access online Availability: Items available for loan: Call number: 658.83 BEN (1).

464.
Marketing research : an applied approach / Naresh K. Malhotra, David F. Birks.

by Malhotra, Naresh K | Birks, David F | Wills, Peter.

Edition: 5th ed.Material type: Text Text Publisher: Chennai: Pearson india education services, 2017Online access: Click here to access online Availability: Items available for loan: Call number: 658.83 MAL (1).

465.
Marketing management : an Asian perspective / Philip Kotler(etal)

by Kotler, Philip.

Material type: Text Text Publisher: Chennai: Pearson india education services, 2018Online access: Click here to access online Availability: Items available for loan: Call number: 658.802 KOT (1).

466.
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk.

by Schiffman, Leon G | Kanuk, Leslie Lazar | Wisenblit, Joseph.

Edition: 11th ed.Material type: Text Text Publisher: Chennai: Pearson india education services, 2016Online access: Click here to access online Availability: Items available for loan: Call number: 658.8342 SCH (1).

467.
Digital marketing / Seema Gupta

by Gupta, Seema.

Edition: 2nd ed.Material type: Text Text Publisher: Chennai : McGraw-hill Education India Pvt. Ltd., 2020Online access: Click here to access online Availability: Items available for loan: Call number: 658.8 GUP (1).

468.
Services marketing : Text and cases / Rajendra Nargundkar.

by Nargundhkar, Rajendra.

Edition: 3rd ed.Material type: Text Text Publisher: New Delhi, India : Tata McGraw Hill Education, 2010Availability: Items available for loan: Call number: 658.8 NAR (1).

469.
Commercializing successful biomedical technologies : basic principles for the development of drugs, diagnostics, and devices / Shreefal S. Mehta.

by Mehta, Shreefal S.

Material type: Text Text Language: English Publisher: Cambridge, UK : Cambridge University Press, 2008Availability: Items available for loan: Call number: 610.284 MEH (1).

470.
Competitiveness in global tea trade / V.N. Asopa.

by Asopa, V. N.

Material type: Text Text Language: English Publisher: New Delhi : Oxford & IBH Pub. Co., ©2004Availability: Items available for loan: Call number: 338.17372 ASO (1).

471.
Market intelligence : how and why organizations use market research / Martin Callingham.

by Callingham, Martin.

Material type: Text Text Language: English Publisher: London ; Sterling, Va. : Kogan Page, c2004Other title: How and why organizations use market research.Online access: Click here to access online | Click here to access online | Click here to access online Availability: Items available for loan: Call number: 658.83 CAL (1).

472.
Journal of marketing research.

Material type: Continuing resource Continuing resource Publisher: Chicago : American Marketing Association, 1964-Availability: Items available for loan: Call number: 380 (1).

473.
Alibaba's world : how a remarkable Chinese company is changing the face of global business / Porter Erisman.

by Erisman, Porter.

Material type: Text Text Language: English Publisher: London : Pan Books, 2016Online access: Click here to access online Availability: Items available for loan: Call number: 381.1420951 ERI (1).

474.
Agricultural marketing in India / S S Acharya, N L Agrawal

by Acharya, S. S | Agarwal, N. L.

Edition: 7th ed.Material type: Text Text Language: English Publisher: New Delhi : Oxford and IBH Publishing, 2021Availability: Items available for loan: Call number: 381.410954 ACH (5).

475.
Marking research : text, applications and case studies / Ramanuj Majumdar

by Majumdar, Ramanuj.

Material type: Text Text Language: English Publisher: New Delhi : New Age International (P) Ltd., 2014Availability: Items available for loan: Call number: 658.83 MAJ (2).

476.
International marketing / Michael R. Czinkota; Ilkka A.Ronkainen

by Czinkota, Michael R | Ronkainen, Ilkka A.

Edition: 10th ed.Material type: Text Text Language: English Publisher: New Delhi : Cengage Learning, 2017Availability: Items available for loan: Call number: 658.84 CZI (2).

477.
Re-build / Ramya Ramamurthy.

by Ramamurthy, Ramya.

Material type: Text Text Language: English Publisher: India : Hachette ; 2019Other title: How brands in India overcame crisis and emerged stronger, better, wiser. | Rebuild.Availability: Items available for loan: Call number: 658.8270954 RAM (2).

478.
Consumer behavior and culture : consequences for global marketing and advertising / Marieke De Mooij

by De Mooij, Marieke.

Edition: 3rd editionMaterial type: Text Text Language: English Publisher: New Delhi : SAGE Publications, 2019Availability: Items available for loan: Call number: 658.8342 DEM (2).

479.
Right between the ears : how to use Brain Science to Build epic brands / Sandeep Dayal

by Dayal, Sandeep.

Material type: Text Text Language: English Publisher: New Delhi : Portfolio, 2021Availability: Items available for loan: Call number: 658.827 DAY (1).

480.
Case studies on: Convert marketing Strategies / Icfai

by Icfai.

Material type: Text Text Language: English Publisher: Hyderabad : Icfai Books, 2008Availability: Items available for loan: Call number: 001.432 ICF (1).