Re-build / Ramya Ramamurthy.
Material type: TextLanguage: English Publisher: India : Hachette ; 2019Description: 420 pages ; 21 cmISBN: 9789351951407; 9351951405Other title: How brands in India overcame crisis and emerged stronger, better, wiser | Rebuild [Running title]Subject(s): Branding (Marketing) -- India -- Case studies | Crisis management -- India -- Case studies | Branding (Marketing) | Crisis managementDDC classification: 658.8270954Item type | Current location | Call number | Status | Date due | Barcode |
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Books | Institute of Public Enterprise, Library S Campus | 658.8270954 RAM (Browse shelf) | Available | 47500 | |
Books | Institute of Public Enterprise, Library S Campus | 658.8270954 RAM (Browse shelf) | Available | 45762 |
Includes bibliographical references (pages 403-417).
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