IPE Libraray Catalogue Hyderabad

Your cart is empty.
logo

Online Public Access Catalogue

Market intelligence : how and why organizations use market research / Martin Callingham.

By: Callingham, MartinMaterial type: TextTextLanguage: English Series: Market research in practice seriesPublisher: London ; Sterling, Va. : Kogan Page, c2004Description: viii, 223 p. ; 24 cmISBN: 0749442018Other title: How and why organizations use market researchSubject(s): Marketing researchDDC classification: 658.83 Online resources: Click here to access online | Click here to access online | Click here to access online
Contents:
Types of organization -- Knowledge is the most important asset of a company -- Decision making in an organization -- The market research function within an organization -- Buyer-supplier relationships -- The nature and scope of quantitative data -- Qualitative information and its relationship to quantitative information -- Designing the research -- Managing the research process from within the company -- Managing the results -- Knowing the future -- Conclusion -- Appendix: The Market Research Society code of conduct.
Tags from this library: No tags from this library for this title. Log in to add tags.
    Average rating: 0.0 (0 votes)
Item type Current location Call number Status Date due Barcode
Books Institute of Public Enterprise, Library
S Campus 		658.83 CAL (Browse shelf) Available 39854

Includes bibliographical references and index.

Types of organization -- Knowledge is the most important asset of a company -- Decision making in an organization -- The market research function within an organization -- Buyer-supplier relationships -- The nature and scope of quantitative data -- Qualitative information and its relationship to quantitative information -- Designing the research -- Managing the research process from within the company -- Managing the results -- Knowing the future -- Conclusion -- Appendix: The Market Research Society code of conduct.

There are no comments on this title.

to post a comment.