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1.
Value-Added Public Relations : the secret weapon of integrated marketing / Thomas L. Harris ; foreword by Philip Hotler. by
Material type: Text Text
Language: English
Publication details: Lincolnwood (Chicago) Ill., U.S.A. : NTC Business Books, c1998
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659.2 HAR.V.

2.
Strategic Advertising Management / Larry Percy, John R. Rossiter, Richard Elliott. by
Material type: Text Text
Language: English
Publication details: Oxford ; New York : Oxford University Press, 2001
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659.1 PER.S.

3.
Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack. by
Edition: 3rd ed.
Material type: Text Text
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2008
Other title:
  • Integrated advertising, promotion, and marketing communications
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659.1 CLO.

4.
Advertising and promotions - An IMC perspective / Kruti Shah by
Material type: Text Text
Language: English
Publication details: New Delhi Tata McGraw-Hill publishing company limited. 2009
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659.1 SHA.A. Not available: Institute of Public Enterprise, Library: Checked out (1).

5.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch by
Edition: 9th ed.
Material type: Text Text
Publication details: New Delhi : McGraw-Hill Publications ; 2019
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659.1 BEL.

6.
Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack. by
Material type: Text Text
Publication details: Chennai : Pearson Education Limited, 2018
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659.1 CLO.

7.
Advertising and promotion : an integrated marketing communications perspective / George E Belch, Michael A Belch, & Keyoor Purani. by
Edition: 12th ed.
Material type: Text Text
Language: English
Publication details: Chennai: McGraw-Hill Education, 2021
Availability: Items available for loan: Institute of Public Enterprise, Library (8)Call number: 659.1 BEL, ... Not available: Institute of Public Enterprise, Library: Checked out (2).

8.
Service marketing communications/ Jochen Wirtz by Series: Winning in service markets series
Material type: Text Text
Publication details: Singapore : WS Professional, 2018
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.802 WIR.

9.
Marketing communications : integrating offline and online with social media / PR Smith & Ze Zook. by
Edition: 5th ed.
Material type: Text Text
Publication details: Philadelphia, PA : Kogan Page, 2011
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.802 SMI.

10.
Advertising, promotion, and other aspects of integrated marketing communications / J. Craig Andrews, Terence A. Shimp by
Edition: 10th ed.
Material type: Text Text
Publication details: India : Cengene Learning India Pvt. Ltd, ©2018
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659.1 AND.

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