Online Public Access Catalogue

Strategic Advertising Management / Larry Percy, John R. Rossiter, Richard Elliott.

By: Percy, LarryContributor(s): Rossiter, John R | Elliott, Richard HMaterial type: TextTextLanguage: English Publisher: Oxford ; New York : Oxford University Press, 2001Description: xxi, 288 p., 12 p. of plates : ill. (some col.)ISBN: 0198782322; 9780198782322Subject(s): Sales promotion | Advertising -- Management | Strategic planning | Communication in marketingDDC classification: 659.1 Online resources: Click here to access online | Click here to access online | Click here to access online
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Books Institute of Public Enterprise, Library
S Campus
659.1 PER.S (Browse shelf) Available 30531

Includes bibliographical references and index.

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