Strategic Advertising Management / Larry Percy, John R. Rossiter, Richard Elliott.
Material type: TextLanguage: English Publication details: Oxford ; New York : Oxford University Press, 2001.Description: xxi, 288 p., 12 p. of plates : ill. (some col.)ISBN:- 0198782322
- 9780198782322
- 659.1 PER.S
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Books | Institute of Public Enterprise, Library S Campus | 659.1 PER.S (Browse shelf(Opens below)) | Available | 30531 |
Includes bibliographical references and index.
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