Strategic Advertising Management / Larry Percy, John R. Rossiter, Richard Elliott.
Material type:
TextLanguage: English Publisher: Oxford ; New York : Oxford University Press, 2001Description: xxi, 288 p., 12 p. of plates : ill. (some col.)ISBN: 0198782322; 9780198782322Subject(s): Sales promotion | Advertising -- Management | Strategic planning | Communication in marketingDDC classification: 659.1 Online resources: Click here to access online | Click here to access online | Click here to access online
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Books | Institute of Public Enterprise, Library S Campus | 659.1 PER.S (Browse shelf) | Available | 30531 |
Includes bibliographical references and index.
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