Percy, Larry.
Strategic Advertising Management / Larry Percy, John R. Rossiter, Richard Elliott. - Oxford ; New York : Oxford University Press, 2001. - xxi, 288 p., 12 p. of plates : ill. (some col.) ;
Includes bibliographical references and index.
0198782322 9780198782322
Sales promotion.
Advertising--Management.
Strategic planning.
Communication in marketing.
659.1 / PER.S
Strategic Advertising Management / Larry Percy, John R. Rossiter, Richard Elliott. - Oxford ; New York : Oxford University Press, 2001. - xxi, 288 p., 12 p. of plates : ill. (some col.) ;
Includes bibliographical references and index.
0198782322 9780198782322
Sales promotion.
Advertising--Management.
Strategic planning.
Communication in marketing.
659.1 / PER.S