Strategic Advertising Management / (Record no. 4398)
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000 -LEADER | |
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fixed length control field | 00977cam a2200265 a 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 0198782322 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 9780198782322 |
041 ## - LANGUAGE CODE | |
Language code of text/sound track or separate title | English |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659.1 |
Item number | PER.S |
100 1# - MAIN ENTRY--AUTHOR NAME | |
Author name | Percy, Larry. |
245 10 - TITLE STATEMENT | |
Title | Strategic Advertising Management / |
Statement of responsibility, etc | Larry Percy, John R. Rossiter, Richard Elliott. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | Oxford ; |
-- | New York : |
Name of publisher | Oxford University Press, |
Year of publication | 2001. |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | xxi, 288 p., 12 p. of plates : |
Other physical details | ill. (some col.) ; |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes bibliographical references and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Subject | Sales promotion. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Subject | Advertising |
General subdivision | Management. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Subject | Strategic planning. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Subject | Communication in marketing. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Author 2/ Editor | Rossiter, John R. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Author 2/ Editor | Elliott, Richard H. |
856 41 - ELECTRONIC LOCATION AND ACCESS | |
Uniform Resource Identifier | http://www.loc.gov/catdir/enhancements/fy0611/2001273433-t.html |
856 42 - ELECTRONIC LOCATION AND ACCESS | |
Uniform Resource Identifier | http://www.loc.gov/catdir/enhancements/fy0611/2001273433-d.html |
856 42 - ELECTRONIC LOCATION AND ACCESS | |
Uniform Resource Identifier | http://www.loc.gov/catdir/enhancements/fy0723/2001273433-b.html |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Bill Date | Full call number | Accession Number | Price effective from | Koha item type |
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Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 10/24/2006 | Santosh | 375.00 | 2002-03-30 | 659.1 PER.S | 30531 | 06/08/2020 | Books |