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	1.	Advertising and Promotions:An Integrated Brand Approach / Richard J. Semenik,Chris T.Allen,Thomas C. O'Guinn,Hans Rudiger Kaufmann. by Semenik,Richard J Allen,Chris T O'Guinn,Thomas C Kaufmann,Hans Rudiger Edition: 6th ed. Material type: Text Language: English Publication details: New Delhi. Cengage Learning India Priavte Limited, 2012 Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 659.1 SEM.A, ... Place hold Add to cart (remove)
	2.	No cover image available XcomXperts - Branch / Ad recall Drive ECOMXperts - Day A After Ad Recall Drive Coupons India.com - Market Potential study by ABHISHEK SEN Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hyderabad IPE 2001 Availability: Items available for loan: Institute of Public Enterprise, Library (1). Place hold Add to cart (remove)
	3.	No cover image available Advertising management by Rathor, b s Material type: Text; Format: print ; Literary form: Not fiction Publication details: Bombay Himalaya Pub. 1994 Availability: Items available for loan: Institute of Public Enterprise, Library (1). Place hold Add to cart (remove)
	4.	No cover image available Advertising theory and practice / C.H.Sandage [and] Vernon Fryburger [and] Kim Rotzoll by Sandage, C. H Fryburger, Vernon Rotzoll, Kim Edition: 11th ed. Material type: Text Language: English Publication details: Bombay D.B.Taraporevala Sons & Co. Private Ltd 1978 Availability: Items available for loan: Institute of Public Enterprise, Library (5)Call number: 659.1 SAN.A, ... Place hold Add to cart (remove)
	5.	Sales Promotion - Handbook Dartnell / Ovid Riso; Dartnell Corporation. by RISO, Ovid Ed. by Riso, Onid Edition: 7th ed. Material type: Text Language: English Publication details: New Delhi : UBSPD, 1993 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 RIS. Place hold Add to cart (remove)
	6.	Foundations of advertising theory & practice / S. A. Chunawalla, K. C. Sethia. by Chunawalla, S. A.(Shabbirbhai Abdulhusain), 1950- Sethia, K. C Edition: Fourth Revised, enriched and Enlarged Edition. Material type: Text Language: English Publication details: Mumbai : Himalaya Publishing House, 1997 Availability: Items available for loan: Institute of Public Enterprise, Library (42)Call number: 659.1 CHU, ... Place hold Add to cart (remove)
	7.	No cover image available Infa press and advertisers year book 1996-97 by Infa-publications Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi INFA 1996 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659.1'05 INF.I. Place hold Add to cart (remove)
	8.	No cover image available Advertising procedure by Klepnners Material type: Text; Format: print ; Literary form: Not fiction Publication details: USA PHI Availability: Items available for loan: Institute of Public Enterprise, Library (1). Place hold Add to cart (remove)
	9.	No cover image available Advertising today by Datta sarojit Material type: Text; Format: print ; Literary form: Not fiction Publication details: Calcutta Rupa & Co. 1996 Availability: Items available for loan: Institute of Public Enterprise, Library (1). Place hold Add to cart (remove)
	10.	No cover image available Advertising management by Diwan parag Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pentagon 1997 Availability: Items available for loan: Institute of Public Enterprise, Library (1). Place hold Add to cart (remove)
	11.	No cover image available Strategies advertising management by Anand kumar v Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hyderabad IPE 1998 Availability: Items available for loan: Institute of Public Enterprise, Library (1). Place hold Add to cart (remove)
	12.	Advertising / Frank Jefkins by Jefkins,Frank Edition: 3 Material type: Text Language: English Publication details: New Delhi : Macmillan India Ltd., 1999 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659 JEF.A. Place hold Add to cart (remove)
	13.	No cover image available Marketing : from advertising to zen / Tim Amble by Amble, Tim Material type: Text Publication details: London Pitman 2000 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 AMB.M. Place hold Add to cart (remove)
	14.	The craft of copywriting / June A. Valladares. by Valladares, june a, 1948- Material type: Text Language: English Publication details: New Delhi ; Thousand Oaks, Calif. : Response Books, 2000 Online resources: Click here to access online Click here to access online Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659.13/2 VAL.C. Place hold Add to cart (remove)
	15.	Advertising and marketing strategies : a life style approach Hanspal Savita by Savita,Hanspal Material type: Text Language: English Publication details: New Delhi New Century Publictions. 2001 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659.1 SAV.A. Place hold Add to cart (remove)
	16.	Strategic Advertising Management / Larry Percy, John R. Rossiter, Richard Elliott. by Percy, Larry Rossiter, John R Elliott, Richard H Material type: Text Language: English Publication details: Oxford ; New York : Oxford University Press, 2001 Online resources: Click here to access online Click here to access online Click here to access online Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659.1 PER.S. Place hold Add to cart (remove)
	17.	No cover image available Marketing - pocket by Economist books Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai Economist 2001 Availability: Items available for loan: Institute of Public Enterprise, Library (1). Place hold Add to cart (remove)
	18.	Practice what you preach -- what managers must do to create a high achievement culture / David H. Maister by Maister, David H Material type: Text Language: English Publication details: New York : Free Press, 2001 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.-72'2 MAI.P. Add to cart (remove)
	19.	Advertising and Sales Managment edited by R.Mehra Material type: Text Language: English Publication details: Sonali Publications: New Delhi, 2004 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659.1 MEH.A. Place hold Add to cart (remove)
	20.	First Steps in Advertising and Sales Promotion / S.A.Chunawalla by Chunawalla,S.A Material type: Text Language: English Publication details: Mumbai ; Himalaya Publishing House, 2004 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659.1 CHU.A. Place hold Add to cart (remove)
	21.	Advertising, Promotion and New Media edited by Marla R. Stafford, Ronald J. Faber. by Stafford, Marla R Faber, Ronald J Material type: Text Language: English Publication details: New Delhi. Prentice-Hall of India private limited. 2005 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659.1 STA.A. Place hold Add to cart (remove)
	22.	No cover image available Advertising management / David A. Aaker [and] Rajeev Batra [and] John G. Myers by Aaker, David A Batra, Rajeev Myers, John G Material type: Text Language: English Publication details: New Delhi Prentice-Hall of India 1977 Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 659.1 AAK.A, ... Place hold Add to cart (remove)
	23.	Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack. by Clow, Kenneth E Baack, Donald Edition: 3rd ed. Material type: Text Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2008 Other title: Integrated advertising, promotion, and marketing communications Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659.1 CLO. Place hold Add to cart (remove)
	24.	Advertising : principles and practice / William Wells [and] Sandra Moriarty [and] John Burnett by Wells, William Moriarty, Sandra Burnett, John Material type: Text Publication details: New Delhi : Pearson , 2008 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659.1 WEL. Place hold Add to cart (remove)
	25.	Effective advertising : understanding when, how, and why advertising works / by Gerard J. Tellis. by Tellis, Gerard J, 1950- Material type: Text Publication details: New Delhi : Sage Publications, c2004 Online resources: Click here to access online Click here to access online Click here to access online Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659.1 TEL.E. Place hold Add to cart (remove)
	26.	No cover image available Foundations of Advertising Theory and Practice / S.A.Chunaealla,K.C.Sethia. by Chunaealla,S.A Edition: Seventh Revised edition. Material type: Text Language: English Publication details: Mumbai ; Himalaya Publishing House, 2008 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659.1 CHU.A. Place hold Add to cart (remove)
	27.	Marketing Communications Industry : entrepreneurial case studies / Gautam Raj Jain, Raunica Ahluwalia. by Jain, Gautam Raj Ahluwalia, Raunica, 1981- Material type: Text Language: English Publication details: New Delhi, India ; Thousand Oaks, Calif. : Response Books, 2008 Online resources: Click here to access online Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.800954 JAI. Place hold Add to cart (remove)
	28.	Advertising strategies trends and practices / icfai ed. By Doris Rajakumari John by Icfai ed. By John, Doris Rajakumari Material type: Text Language: English Publication details: Hyderabad : Icfai Books, ©2008 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 001.432 ICF. Place hold Add to cart (remove)
	29.	Advertising management / Jaishri Jethwaney [and] Shruti Jain by Jethwaney, Jaishri Jain, Shruti Material type: Text Publication details: New Delhi : Oxford University Press, 2006 Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 659.1 JAI, ... Place hold Add to cart (remove)
	30.	Advertising and promotions - An IMC perspective / Kruti Shah by Shah,Kruti Material type: Text Language: English Publication details: New Delhi Tata McGraw-Hill publishing company limited. 2009 Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 659.1 SHA.A, ... Place hold Add to cart (remove)
	31.	Advertising and Promotion : an integrated marketing communication perspective / George E. Belch, Michael A. Belch and Keyoor Purani. by Belch, George E Belch, Michael A Purani, Keyoor Edition: 7th ed. Material type: Text Language: English Publication details: New Delhi : McGraw Hill Education Pvt.Ltd., 2010 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659.1 BEL.A. Place hold Add to cart (remove)
	32.	Advertising Principles and Practice : (with 17 recent Indian case studies)/ Ruchi Gupta by Gupta,Ruchi Material type: Text Language: English Publication details: New Delhi : S.Chand & company Ltd, 2012 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659.1 GUP.A. Place hold Add to cart (remove)
	33.	Foundations of Advertising Theory & Practice / S.A.Chunawalla,K.C.Sethia. by Chunawalla,S.A Sethia,K.C Material type: Text Publication details: Mumbai : Himalaya Publishing House, 1999 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659.1 CHU.F. Place hold Add to cart (remove)
	34.	Advertising and Youth : Durgesh Tripathi Impact of advertising on youth in metro and remote area by Tripathi,Durgesh Material type: Text Language: English Publication details: New Delhi : Manak Publications Pvt.Ltd., 2016 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659 DUR.A. Place hold Add to cart (remove)
	35.	No cover image available Advertising: mass communication in marketing / James E. Littlefield, C. A. Kirkpatrick by Littlefield, James E Kirkpatrick, C. A Material type: Text Language: English Publication details: Bombay Vakils Feffer and Simons 1971 Availability: Not available: Institute of Public Enterprise, Library: Withdrawn (1). Add to cart (remove)
	36.	No cover image available Advertising management: text and cases / Neil H. Borden, Martin V. Marshall by Borden, Neil H. (Neil Hopper), 1895-1980 Marshall, Martin V Material type: Text Language: English Publication details: Bombay D.B.Taraporevala Sons 1971 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659.11 BOR. Place hold Add to cart (remove)
	37.	No cover image available Advertising management:selected readings by Boyd,harper w Material type: Text; Format: print ; Literary form: Not fiction Publication details: Bombay D.B.Taraporevala sons 1972 Availability: Items available for loan: Institute of Public Enterprise, Library (1). Place hold Add to cart (remove)
	38.	No cover image available Practice of public relations by Howard,wilfred (ed Edition: 2nd ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Heinemann 1985 Availability: Items available for loan: Institute of Public Enterprise, Library (1). Place hold Add to cart (remove)
	39.	No cover image available Advertising & promotion challenge: vaguely night or precisely worng? by Lodish,leonard m Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Oxford University Press 1986 Availability: Items available for loan: Institute of Public Enterprise, Library (1). Place hold Add to cart (remove)
	40.	No cover image available Complete guide to advertising. by Douglas,torin Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Macmillan 1984 Availability: Items available for loan: Institute of Public Enterprise, Library (1). Place hold Add to cart (remove)
	41.	No cover image available Readings in advertising management / V. V. Bellur, Harold W. Berkman, Lau, H. F. by Bellur, V. V Berkman, Harold W H. F. Lau Material type: Text Language: English Publication details: Bombay Himalaya Publishing House 1988 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659.1 BEL. Place hold Add to cart (remove)
	42.	No cover image available Economics of Advertising by BISHOP,F P Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Robert Hale Limited 1944 Availability: Items available for loan: Institute of Public Enterprise, Library (1). Place hold Add to cart (remove)
	43.	No cover image available Choice of Medias in Advertising by INDIRA GANDHI NATIONAL OPEN UNIVERSITY Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi ET&T Availability: Items available for loan: Institute of Public Enterprise, Library (1). Place hold Add to cart (remove)
	44.	No cover image available Advertising policy and practice by Driver,john c Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Holt Rinehart and Winston 1984 Availability: Items available for loan: Institute of Public Enterprise, Library (1). Place hold Add to cart (remove)
	45.	No cover image available Advertising,Competition and Consumer Behaviour:Public Policy and the Market by FULOP,Christiana Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Holt Rinehart and Winston 1981 Availability: Items available for loan: Institute of Public Enterprise, Library (1). Place hold Add to cart (remove)
	46.	No cover image available Advertising management: concepts and cases / Manendra Mohan by Mohan, Manendra Material type: Text Language: English Publication details: New Delhi Tata McGraw-Hill Publishing Co.Ltd. 1990 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659.1 MAN. Place hold Add to cart (remove)
	47.	No cover image available Advertising management by Aaker,david a Edition: 3rd ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Prentice-Hall of India Pvt.Ltd. 1989 Availability: Items available for loan: Institute of Public Enterprise, Library (1). Place hold Add to cart (remove)
	48.	No cover image available Advertising and economic theory / by E. A. Lever by Lever, E. A Material type: Text Language: English Publication details: London Oxford Univ.Press 1947 Availability: Not available: Institute of Public Enterprise, Library: Withdrawn (1). Add to cart (remove)
	49.	No cover image available So You Want to be in Advertising: A Guide to Study, How to Prepare,What to do one You're there by CAFFREY,Ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Simon & Schuster Inc. 1988 Availability: Items available for loan: Institute of Public Enterprise, Library (1). Place hold Add to cart (remove)
	50.	No cover image available Ogilvy on advertising by Ogilvy,david Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Vintage Books Availability: Items available for loan: Institute of Public Enterprise, Library (1). Place hold Add to cart (remove)
	51.	Advertising excellence by Bovee,courtland l Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York McGraw-Hill 1995 Availability: Items available for loan: Institute of Public Enterprise, Library (1). Place hold Add to cart (remove)
	52.	Advertising that works: how to creat a winning advertising program for your company / Robert Fearon by Fearon, Robert Series: The entrepreneur's Guide Series Material type: Text Language: English Publication details: New Delhi Capital Books International 1992 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659.1 FEA. Place hold Add to cart (remove)
	53.	No cover image available Foundations of Advertising Theory & Practice / S.A. Chunawalla, K.C. Sethia. by Chunawalla, S.A Sethia, K.C Edition: Fourth Revised, Enriched and Enlarged Edition: 1997 Material type: Text Language: English Publication details: Mumbai : Himalaya Publishing House, 1997 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659.1 CHU.F. Place hold Add to cart (remove)
	54.	Indian advertising laughter & tears : 1950 to 2013 / Arun Chaudhuri. by Chaudhuri, Arun Material type: Text Language: English Publication details: New Delhi: Niyogi books, 2014 Other title: Indian advertising laughter and tears : Indian advertising, 1950 to 2013 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659.10954 CHA. Place hold Add to cart (remove)
	55.	Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch by Belch, George E Belch, Michael A Edition: 9th ed. Material type: Text Publication details: New Delhi : McGraw-Hill Publications ; 2019 Online resources: Click here to access online Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659.1 BEL. Place hold Add to cart (remove)
	56.	Advertising and Integrated marketing communications / Kruti Shah by Shah, Kruti Material type: Text Publication details: New Delhi: McGraw-Hill Publications 2014 Online resources: Click here to access online Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659.1 SHA. Place hold Add to cart (remove)
	57.	Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack. by Clow, Kenneth E Baack, Donald Material type: Text Publication details: Chennai : Pearson Education Limited, 2018 Online resources: Click here to access online Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659.1 CLO. Place hold Add to cart (remove)
	58.	Confessions of an advertising man / David Ogilvy by Ogilvy, David Material type: Text Language: English Publication details: Harpenden, Herts [UK] : Southbank Pub., 2013 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659.1092 OGI. Place hold Add to cart (remove)
	59.	The beauty paradigm : gender discourse in indian advertising / Jaishri Jethwaney. by Jethwaney, Jaishri, 1951- Edition: First. Material type: Text Language: English Publication details: New Delhi : SAGE Publishing, 2021 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.108 JET. Place hold Add to cart (remove)
	60.	Branded in history Ramya Ramamurthy by Ramya Ramamurthy Material type: Text Language: English Publication details: Gurgaon : Hachette India, 2021 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.827 RAM. Place hold Add to cart (remove)
	61.	The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz. by Katz, Helen E Series: Routledge communication series Edition: 7th ed. Material type: Text Language: English Publication details: New York : Routledge, Taylor & Francis Group, 2019 Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 659 KAT, ... Place hold Add to cart (remove)
	62.	Advertising and promotion : an integrated marketing communications perspective / George E Belch, Michael A Belch, & Keyoor Purani. by Belch, George E, 1951- Belch, Michael A Purani, Keyoor Edition: 12th ed. Material type: Text Language: English Publication details: Chennai: McGraw-Hill Education, 2021 Availability: Items available for loan: Institute of Public Enterprise, Library (15)Call number: 659.1 BEL, ... Lists: New Arrivals - January 1st to 31st 2025, New Arrivals - October and November 2024, New Arrivals- August 1st to 31st 2022. Place hold Add to cart (remove)
	63.	Advertising management / C. L. Tyagi, Arun Kumar by Tyagi, C. L Kumar, Arun Material type: Text Language: English Publication details: New Delhi : Atlantic ; 2013 Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 659.1 TYA, ... Lists: New Arrivals- September 1st to 30th 2022. Place hold Add to cart (remove)
	64.	Troll proof branding in the age of doppelgangers / Gaurav Sood. by Sood, Gaurav Material type: Text Publication details: New Delhi ; SAGE Publication India Pvt Ltd., 2022 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.827 SOO. Lists: New Arrivals- September 1st to 30th 2022. Place hold Add to cart (remove)
	65.	Open house / Piyush Pandey, foreword by Rajiv Bajaj by Pandey, Piyush Rajiv Bajaj, foreword Material type: Text Publication details: Gurugram, India; Penguin Random House, 2022 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 813.54 PAN. Lists: New Arrivals- September 1st to 30th 2022. Place hold Add to cart (remove)
	66.	Advertising management / Rajeev Batra, John G. Myers and David A. Aaker, by Batra, Rajeev Myers, John G Aaker, David A Edition: 5th ed. Material type: Text Publication details: New Delhi: Pearson, 2018 Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 659.1 BAT, ... Lists: New Arrivals- October 1st to 31st 2022. Place hold Add to cart (remove)
	67.	Creative strategy and the business of design / Douglas Davis. by Davis, Douglas Material type: Text Publication details: Blue Ash, OH : HOW Books, [2016] Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 741.6068 DAV. Lists: New Arrivals - January 1st to 31st 2023. Place hold Add to cart (remove)
	68.	Mobilized marketing : driving sales, engagement, and loyalty through mobile marketing / Jeff Hasen. by Hasen, Jeff, 1958- Material type: Text Publication details: Hoboken, N.J. : Wiley, 2012 Online resources: Click here to access online Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.872 HAS. Lists: New Arrivals - January 1st to 31st 2023. Place hold Add to cart (remove)
	69.	Principles of strategic communication / Derina Holtzhausen (et al.) by Holtzhausen, Derina Rhoda Fullerton, Jami A, 1963- Lewis, Bobbi Kay, 1970- Shipka, Danny, 1967- Material type: Text Publication details: New York : Routledge, 2021 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.802 HOL. Lists: New Arrivals - January 1st to 31st 2023. Place hold Add to cart (remove)
	70.	Tap : unlocking the mobile economy / Anindya Ghose. by Ghose, Anindya Material type: Text Publication details: Cambridge, MA : MIT Press, [2017] Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 381.142 GHO. Lists: New Arrivals - January 1st to 31st 2023. Place hold Add to cart (remove)
	71.	Winning on purpose : the unbeatable strategy of loving customers / Fred Reichheld with Darci Darnell and Maureen Burns, Bain & Company, Inc. by Reichheld, Frederick F Darnell, Darci Burns, Maureen Material type: Text Publication details: Boston, MA : Harvard Business Review Press, [2021] Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.812 REI. Lists: New Arrivals - March 1st to 31st 2023. Place hold Add to cart (remove)
	72.	Advertising and retail management / Vidyadhar Reddy Aileni, S. Laskshmi Narasimham by Vidyadhar Reddy, Aileni Laskshmi Narasimham, S Material type: Text Publication details: Hydearabad : Tata Publication, 2023 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659.1 VID. Place hold Add to cart (remove)
	73.	Advertising, promotion, and other aspects of integrated marketing communications / J. Craig Andrews, Terence A. Shimp by Andrews, J. Craig Shimp, Terence A Edition: 10th ed. Material type: Text Publication details: India : Cengene Learning India Pvt. Ltd, ©2018 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659.1 AND. Place hold Add to cart (remove)
	74.	Advertising and sales management / C.N. Sontakki by Sontakki, C.N Material type: Text Publication details: New Delhi: Kalyani Publishers, 2014 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659.1 SON. Place hold Add to cart (remove)
	75.	Advertising media planning : a brand management approach / Larry D. Kelley, (et al...) by Kelley, Larry D, 1955- Sheehan, Kim Bartel Dobias, Lisa Koranda, David Jugenheimer, Donald W Edition: 5th ed. Material type: Text Language: English Publication details: New York : Routledge , 2023 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659.111 KEL. Lists: New Arrivals - May 1st to 31st 2024. Place hold Add to cart (remove)
	76.	Positioning: the battle for your mind/ Al Ries, Jack Trout by Ries, Al Trout, Jack Material type: Text Language: English Publication details: Chennai : McGraw-Hill India, 2024 Availability: Items available for loan: Institute of Public Enterprise, Library (5)Call number: 659.1 RIE, ... Lists: New Arrivals - April 1st to 30th 2025, New Arrivals - September 1st to 30th 2024. Place hold Add to cart (remove)
	77.	Advertising and IMC: principles and practice / Sandra Moriarty et al.. by Moriarty, Sandra Mitchell, Nancy Wells, William D Wood, Charles Edition: 11th ed. Material type: Text Language: English Publication details: Noida: Person, 2021 Availability: Items available for loan: Institute of Public Enterprise, Library (9)Call number: 659.1 MOR, ... Lists: New Arrivals - April 1st to 30th 2025, New Arrivals - February 1st to 28th 2025, New Arrivals - January 1st to 31st 2025. Place hold Add to cart (remove)

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