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Advertising and Promotions:An Integrated Brand Approach / Richard J. Semenik,Chris T.Allen,Thomas C. O'Guinn,Hans Rudiger Kaufmann.

By: Semenik,Richard JContributor(s): Allen,Chris T | O'Guinn,Thomas C | Kaufmann,Hans RudigerMaterial type: TextTextLanguage: English Publisher: New Delhi. Cengage Learning India Priavte Limited, 2012Edition: 6th edDescription: xli, 710 pages : illustrations (chiefly color)ISBN: 978-81-315-1738-3Subject(s): Advertising | Global Market | Media PlanningDDC classification: 659.1
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Item type Current location Call number Status Date due Barcode
Books Institute of Public Enterprise, Library
S Campus
659.1 SEM.A (Browse shelf) Available 38672
Books Institute of Public Enterprise, Library
S Campus
659.1 SEM.A (Browse shelf) Available 38671

Includes Glossary and Index.

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