Semenik,Richard J.
Advertising and Promotions:An Integrated Brand Approach / Richard J. Semenik,Chris T.Allen,Thomas C. O'Guinn,Hans Rudiger Kaufmann. - 6th ed. - New Delhi. Cengage Learning India Priavte Limited, 2012. - xli, 710 pages : illustrations (chiefly color) ;
Includes Glossary and Index.
978-81-315-1738-3
Advertising.
Global Market.
Media Planning
659.1 / SEM.A
Advertising and Promotions:An Integrated Brand Approach / Richard J. Semenik,Chris T.Allen,Thomas C. O'Guinn,Hans Rudiger Kaufmann. - 6th ed. - New Delhi. Cengage Learning India Priavte Limited, 2012. - xli, 710 pages : illustrations (chiefly color) ;
Includes Glossary and Index.
978-81-315-1738-3
Advertising.
Global Market.
Media Planning
659.1 / SEM.A