IPE Libraray Catalogue Hyderabad

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Online Public Access Catalogue

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1.
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Promotion Management

by DEWAN J M.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Discovery 1996Availability: Items available for loan: (1).

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2.
Foundations of advertising theory & practice / S. A. Chunawalla, K. C. Sethia.

by Chunawalla, S. A.(Shabbirbhai Abdulhusain), 1950- | Sethia, K. C.

Edition: Fourth Revised, enriched and Enlarged Edition.Material type: Text Text Language: Unknown language code Publisher: Mumbai : Himalaya Publishing House, 1997Availability: Items available for loan: [Call number: 659.1 CHU] (42).

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3.
Strategic Advertising Management / Larry Percy, John R. Rossiter, Richard Elliott.

by Percy, Larry | Rossiter, John R | Elliott, Richard H.

Material type: Text Text Language: Unknown language code Publisher: Oxford ; New York : Oxford University Press, 2001Online access: Click here to access online | Click here to access online | Click here to access online Availability: Items available for loan: [Call number: 659.1 PER.S] (1).

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4.
First Steps in Advertising and Sales Promotion / S.A.Chunawalla

by Chunawalla,S.A.

Material type: Text Text Language: Unknown language code Publisher: Mumbai ; Himalaya Publishing House, 2004Availability: Items available for loan: [Call number: 659.1 CHU.A] (1).

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5.
Advertising and promotions - An IMC perspective / Kruti Shah

by Shah,Kruti.

Material type: Text Text Language: Unknown language code Publisher: New Delhi Tata McGraw-Hill publishing company limited. 2009Availability: Items available for loan: [Call number: 659.1 SHA.A] (1). Checked out (1).

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6.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch

by Belch, George E | Belch, Michael A.

Edition: 9th ed.Material type: Text Text Publisher: New Delhi : McGraw-Hill Publications ; 2019Online access: Click here to access online Availability: Items available for loan: [Call number: 659.1 BEL] (1).

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7.
Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack.

by Clow, Kenneth E | Baack, Donald.

Material type: Text Text Publisher: Chennai : Pearson Education Limited, 2018Online access: Click here to access online Availability: Items available for loan: [Call number: 659.1 CLO] (1).

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8.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E.

Material type: Text Text Language: Unknown language code Publisher: Chennai : McGraw-Hill, 2021Availability: Items available for loan: [Call number: 659.1 BEL] (1). Checked out (1).

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9.
Advertising and promotion : an integrated marketing communications perspective / George E Belch, Michael A Belch, & Keyoor Purani.

by Belch, George E, 1951- | Belch, Michael A | Purani, Keyoor.

Edition: 12eMaterial type: Text Text Language: Unknown language code Publisher: Chennai: McGraw-Hill Education, [2021]Availability: Items available for loan: [Call number: 659.1 BEL] (2). Checked out (1).
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10.
Value merchants : demonstrating and documenting superior value in business markets / James C. Anderson, Nirmalya Kumar, James A. Narus.

by Anderson, James C, 1953- | Kumar, Nirmalya | Narus, James A.

Material type: Text Text Publisher: Boston, Mass. : Harvard Business School Press, c2007Online access: Click here to access online | Click here to access online | Click here to access online Availability: Items available for loan: [Call number: 658.804 AND] (1).
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11.
Advertising, promotion, and other aspects of integrated marketing communications / J. Craig Andrews, Terence A. Shimp

by Andrews, J. Craig | Shimp, Terence A.

Edition: 10th ed.Material type: Text Text Publisher: India : Cengene Learning India Pvt. Ltd, ©2018Availability: Items available for loan: [Call number: 659.1 AND] (1).

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