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1.
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Promotion Management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Discovery 1996
Availability: Items available for loan: Institute of Public Enterprise, Library (1).

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2.
Foundations of advertising theory & practice / S. A. Chunawalla, K. C. Sethia. by
Edition: Fourth Revised, enriched and Enlarged Edition.
Material type: Text Text
Language: English
Publication details: Mumbai : Himalaya Publishing House, 1997
Availability: Items available for loan: Institute of Public Enterprise, Library (42)Call number: 659.1 CHU, ...

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3.
Strategic Advertising Management / Larry Percy, John R. Rossiter, Richard Elliott. by
Material type: Text Text
Language: English
Publication details: Oxford ; New York : Oxford University Press, 2001
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659.1 PER.S.

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4.
First Steps in Advertising and Sales Promotion / S.A.Chunawalla by
Material type: Text Text
Language: English
Publication details: Mumbai ; Himalaya Publishing House, 2004
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659.1 CHU.A.

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5.
Advertising and promotions - An IMC perspective / Kruti Shah by
Material type: Text Text
Language: English
Publication details: New Delhi Tata McGraw-Hill publishing company limited. 2009
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 659.1 SHA.A, ...

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6.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch by
Edition: 9th ed.
Material type: Text Text
Publication details: New Delhi : McGraw-Hill Publications ; 2019
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659.1 BEL.

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7.
Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack. by
Material type: Text Text
Publication details: Chennai : Pearson Education Limited, 2018
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659.1 CLO.

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8.
Advertising and promotion : an integrated marketing communications perspective / George E Belch, Michael A Belch, & Keyoor Purani. by
Edition: 12th ed.
Material type: Text Text
Language: English
Publication details: Chennai: McGraw-Hill Education, 2021
Availability: Items available for loan: Institute of Public Enterprise, Library (15)Call number: 659.1 BEL, ...
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9.
Value merchants : demonstrating and documenting superior value in business markets / James C. Anderson, Nirmalya Kumar, James A. Narus. by
Material type: Text Text
Publication details: Boston, Mass. : Harvard Business School Press, c2007
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.804 AND.
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10.
Advertising, promotion, and other aspects of integrated marketing communications / J. Craig Andrews, Terence A. Shimp by
Edition: 10th ed.
Material type: Text Text
Publication details: India : Cengene Learning India Pvt. Ltd, ©2018
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659.1 AND.

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