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1.
Marketing in the new era: combating competition in a globalizing economy / J. S. Panwar by
Material type: Text Text
Language: English
Publication details: New Delhi Response Books Sage Publication 1997
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 PAN.

2.
Handbook of Relationship Marketing / edited by Jagdish N. Sheth, Atul Parvatiyar by
Material type: Text Text
Language: English
Publication details: Thousand Oaks : Sage Publications, c2000
Other title:
  • Relationship marketing
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8.

3.
Handbook of marketing / edited by Barton Weitz and Robin Wensley. by
Material type: Text Text
Language: English
Publication details: London ; Thousand Oaks : SAGE, 2002
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8.

4.
Social marketing in the 21st century / Alan R. Andreasen by
Material type: Text Text
Language: English
Publication details: NEW DELHI SAGE 2006
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 361.068 AND.

5.
Writing Marketing : literary lessons from academic authorities / Stephen Brown. by
Material type: Text Text
Language: English
Publication details: London : SAGE, 2005
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 BRO.

6.
International Marketing Management : text and cases / U.C. Mathur. by
Material type: Text Text
Publication details: New Delhi ; Thousand Oaks, Calif. : SAGE Publications, 2008
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.84 MAT.

7.
Darwin's brands : adapting for success / Anand Halve. by
Material type: Text Text
Publication details: New Delhi, India ; Thousand Oaks, Calif. : SAGE, 2012
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 HAL.D.

8.
Marketing: a critical textbook / Nick Ellis by
Material type: Text Text
Language: English
Publication details: New Delhi : SAGE, 2011
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 ELL.M.

9.
Business-To-Business Marketing / Ross Brennan, Louise Canning and Raymond McDowell. by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: London ; Los Angeles : SAGE, 2011
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.804 BRE, ...

10.
Cases in marketing management / edited by Kenneth E. Clow, Donald Baack. by
Material type: Text Text
Language: English
Publication details: New Delhi SAGE
Availability: Not available: Institute of Public Enterprise, Library: Damaged (1).

11.
Legends in marketing. Vol. 1 / series editor, Jagdish N. Sheth. by
Material type: Text Text
Publication details: New Delhi ; Thousand Oaks, Calif. : SAGE Publications, 2012
Other title:
  • Philip Kotler
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 JAG.L.

12.
Legends in marketing. Vol 2 / series editor, Jagdish N. Sheth. by
Material type: Text Text
Publication details: New Delhi ; Thousand Oaks, Calif. : SAGE Publications, 2012
Other title:
  • Philip Kotler
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 JAG.L.

13.
Legends in marketing. Vol.3 / series editor, Jagdish N. Sheth. by
Material type: Text Text
Publication details: New Delhi ; Thousand Oaks, Calif. : SAGE Publications, 2012
Other title:
  • Philip Kotler
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 JAG.L.

14.
Legends in marketing. Vol.4 / series editor, Jagdish N. Sheth. by
Material type: Text Text
Publication details: New Delhi ; Thousand Oaks, Calif. : SAGE Publications, 2012
Other title:
  • Philip Kotler
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 JAG.L.

15.
Legends in Marketing, vol. 5 / series editor, Jagdish N. Sheth. by
Material type: Text Text
Language: English
Publication details: New Delhi ; Thousand Oaks, Calif. : SAGE Publications, 2012
Other title:
  • Philip Kotler
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 KOT.

16.
Legends in marketing. Vol. 6 / series editor, Jagdish N. Sheth. by
Material type: Text Text
Publication details: New Delhi ; Thousand Oaks, Calif. : SAGE Publications, 2012
Other title:
  • Philip Kotler
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 JAG.L.

17.
Legends in marketing. Vol.8 / series editor, Jagdish N. Sheth. by
Material type: Text Text
Publication details: New Delhi ; Thousand Oaks, Calif. : SAGE Publications, 2012
Other title:
  • Philip Kotler
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 JAG.L.

18.
Legends in marketing. Vol.9 / series editor, Jagdish N. Sheth. by
Material type: Text Text
Publication details: New Delhi ; Thousand Oaks, Calif. : SAGE Publications, 2012
Other title:
  • Philip Kotler
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 JAG.L.

19.
Handbook of advances in marketing in an era of disruptions : Essays in honour of Jagdish N. Sheth / edited by Atul Parvatiyar, Rajendra Sisodia
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage 2019
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.8 PAR, ...

20.
Marketing management : Indian context, global perspective / V. S. Ramaswamy, S. Namakumari, by
Edition: Sixth Edition.
Material type: Text Text
Language: English
Publication details: New Delhi : Sage Publications, 2018
Availability: Items available for loan: Institute of Public Enterprise, Library (4)Call number: 658.8 RAM, ... Not available: Institute of Public Enterprise, Library: Checked out (1).

21.
Consumer behavior and culture : consequences for global marketing and advertising / Marieke De Mooij by
Edition: 3rd edition
Material type: Text Text
Language: English
Publication details: New Delhi : SAGE Publications, 2019
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.8342 DEM, ...

22.
Marketing in the digital age / Dinesh Kumar. by
Material type: Text Text
Language: English
Publication details: New Delhi, India ; Thousand Oaks, California : SAGE Texts, [2021]
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.872 KUM.

23.
Contemporary issues in marketing : principles and practice / edited by Ayantunji Gbadamosi.
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: Los Angeles, California : SAGE, 2019
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 CON.

24.
Digital luxury : transforming brands and consumer experiences / Wided Batat. by
Material type: Text Text
Language: English
Publication details: London : SAGE Publications, 2019
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.827 BAT.

25.
Intelligent Marking : employing new-age technologies / V. Kumar by
Material type: Text Text
Language: English
Publication details: New Delhi : SAGE Publications, 2021
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.872 KUM.

26.
Marketing : an introduction / Rosalind Masterson, Nichola Phillips et David Pickton. by
Material type: Text Text
Language: English
Publication details: New Delhi : SAGE, 2021
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 MAS.

27.
Agri-input marketing in India / Pingali Venugopal, Ram Kaundinya. by
Language: English
Publication details: New Delhi : SAGE Publications, [2014]
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 338.10954 VEN.

28.
Direct, digital & data-driven marketing / Lisa Spiller. by
Publication details: New Delhi : SAGE, ©2020
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.872 SPI, ...

29.
Sensory marketing : an introduction / Bertil Hultén. by
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New Delhi : SAGE Publications, 2020
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.80019 HUL.

30.
The new marketing : how to win in the digital age / Cheryl Burgess & Mark Burgess ; [foreword by Jonah Berger] by
Material type: Text Text
Language: English
Publication details: New Delhi : Sage, 2020
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.872 BUR.

31.
Business-to-business marketing / Ross Brennan, Louise Canning, Raymond McDowell. by
Edition: 5th.
Material type: Text Text
Language: English
Publication details: New Delhi : SAGE Publications, 2020
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.804 BRE.

32.
The future of branding / edited by Rajendra K. Srivastava, Gregory Metz Thomas. by
Material type: Text Text
Publication details: New Delhi, India ; SAGE Publications, ©2016
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8/27 SRI.

33.
The definitive book of branding / edited by Kartikeya Kompella. by
Material type: Text Text
Language: English
Publication details: New Delhi, India : Sage, Response Business Books, 2014
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8'27 THE.

34.
Troll proof branding in the age of doppelgangers / Gaurav Sood. by
Material type: Text Text
Publication details: New Delhi ; SAGE Publication India Pvt Ltd., 2022
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.827 SOO.

35.
Social marketing in India / Sameer Deshpande, Nancy R. Lee, foreword by Philip Kotler by
Material type: Text Text
Publication details: New Delhi ; Sage Publications, 2013
Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 658.870954 DES, ... Not available: Institute of Public Enterprise, Library: Checked out (1).

36.
The Sage handbook of social media marketing / edited by Annmarie Hanlon, Tracy L. Tuten. by
Edition: 1st ed..
Material type: Text Text
Language: English
Publication details: Los Angeles : SAGE Reference , 2022
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.872 THE.

37.
Digital marketing : strategic planning & integration / Annmarie Hanlon.
Material type: Text Text
Language: English
Publication details: New Delhi: Sage, 2020
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.872 HAN.

38.
Social marketing in the 21st century / Alan R. Andreasen. by
Material type: Text Text
Language: English
Publication details: New Delhi : Sage Publications, 2006
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 361.0068 AND.

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