Business-To-Business Marketing / Ross Brennan, Louise Canning and Raymond McDowell.
Material type: TextLanguage: English Publication details: London ; Los Angeles : SAGE, 2011.Edition: 2nd edDescription: xxi, 386 p. : ill. ; 25 cmISBN:- 9781849201551 (hbk.)
- 9781849201568 (pbk.)
- 658.804 BRE
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Books | Institute of Public Enterprise, Library S Campus | 658.804 BRE (Browse shelf(Opens below)) | Available | 38811 | ||
Books | Institute of Public Enterprise, Library S Campus | 658.804 BRE (Browse shelf(Opens below)) | Available | 36834 |
Previous ed.: 2007.
Includes bibliographical references and index.
This volume examines views that argue business to business marketing is simply a variant of consumer marketing or is only concerned with inter-organizational relationship management.
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