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461.
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. by
Edition: 8th ed.
Material type: Text Text
Publication details: Chennai: Pearson india education services, 2018
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 LOV.

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462.
Rural marketing / by
Edition: 3rd ed.
Material type: Text Text
Publication details: Chennai: Pearson india education services, 2016
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 2346.I5 KAS.

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463.
Marketing metrics : the definitive guide to measuring marketing performance / Paul W. Farris(etal) by
Edition: 3rd ed.
Material type: Text Text
Publication details: Chennai: Pearson india education service, 2010
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.83 BEN.

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464.
Marketing research : an applied approach / Naresh K. Malhotra, David F. Birks. by
Edition: 5th ed.
Material type: Text Text
Publication details: Chennai: Pearson india education services, 2017
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.83 MAL.

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465.
Marketing management : an Asian perspective / Philip Kotler(etal) by
Material type: Text Text
Publication details: Chennai: Pearson india education services, 2018
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.802 KOT.

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466.
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. by
Edition: 11th ed.
Material type: Text Text
Publication details: Chennai: Pearson india education services, 2016
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8342 SCH.

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467.
Digital marketing / Seema Gupta by
Edition: 2nd ed.
Material type: Text Text
Publication details: Chennai : McGraw-hill Education India Pvt. Ltd., 2020
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 GUP.

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468.
Services marketing : Text and cases / Rajendra Nargundkar. by
Edition: 3rd ed.
Material type: Text Text
Publication details: New Delhi, India : Tata McGraw Hill Education, 2010
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 NAR.

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469.
Commercializing successful biomedical technologies : basic principles for the development of drugs, diagnostics, and devices / Shreefal S. Mehta. by
Material type: Text Text
Language: English
Publication details: Cambridge, UK : Cambridge University Press, 2008
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 610.284 MEH.

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470.
Competitiveness in global tea trade / V.N. Asopa. by Series: CMA monograph, no. 198
Material type: Text Text
Language: English
Publication details: New Delhi : Oxford & IBH Pub. Co., ©2004
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 338.17372 ASO.

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471.
Market intelligence : how and why organizations use market research / Martin Callingham. by Series: Market research in practice series
Material type: Text Text
Language: English
Publication details: London ; Sterling, Va. : Kogan Page, c2004
Other title:
  • How and why organizations use market research
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.83 CAL.

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472.
No cover image available
Journal of marketing research.
Material type: Continuing resource Continuing resource
Publication details: Chicago : American Marketing Association, 1964-
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 380.

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473.
Alibaba's world : how a remarkable Chinese company is changing the face of global business / Porter Erisman. by
Material type: Text Text
Language: English
Publication details: London : Pan Books, 2016
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 381.1420951 ERI.

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474.
Agricultural marketing in India / S S Acharya, N L Agrawal by
Edition: 7th ed.
Material type: Text Text
Language: English
Publication details: New Delhi : Oxford and IBH Publishing, 2021
Availability: Items available for loan: Institute of Public Enterprise, Library (5)Call number: 381.410954 ACH, ...
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475.
Marking research : text, applications and case studies / Ramanuj Majumdar by
Material type: Text Text
Language: English
Publication details: New Delhi : New Age International (P) Ltd., 2014
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.83 MAJ, ...

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476.
International marketing / Michael R. Czinkota; Ilkka A.Ronkainen by
Edition: 10th ed.
Material type: Text Text
Language: English
Publication details: New Delhi : Cengage Learning, 2017
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.84 CZI, ...

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477.
Re-build / Ramya Ramamurthy. by
Material type: Text Text
Language: English
Publication details: India : Hachette ; 2019
Other title:
  • How brands in India overcame crisis and emerged stronger, better, wiser.
  • Rebuild
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.8270954 RAM, ...

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478.
Consumer behavior and culture : consequences for global marketing and advertising / Marieke De Mooij by
Edition: 3rd edition
Material type: Text Text
Language: English
Publication details: New Delhi : SAGE Publications, 2019
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.8342 DEM, ...
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479.
Right between the ears : how to use Brain Science to Build epic brands / Sandeep Dayal by
Material type: Text Text
Language: English
Publication details: New Delhi : Portfolio, 2021
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.827 DAY.

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480.
No cover image available
Case studies on: Convert marketing Strategies / Icfai by
Material type: Text Text
Language: English
Publication details: Hyderabad : Icfai Books, 2008
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 001.432 ICF.

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