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281.
International Marketing / Philip R. Cateora, John L. Graham. by Series: The McGraw-Hill/Irwin series in marketing
Edition: 11th ed.
Material type: Text Text
Language: English
Publication details: New York : Irwin McGraw-Hill, c2002
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.84 CAT.

282.
Customer Relationship Management : emerging concepts, tools, and applications / editors, Jagdish N. Sheth, Atul Parvatiyar, G. Shainesh. by
Material type: Text Text
Language: English
Publication details: New Delhi : Tata McGraw-Hill Pub. Co., c2001
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.812.

283.
Exploring Marketing Research / William G. Zikmund. by
Edition: 8th ed.
Material type: Text Text
Language: English
Publication details: Australia ; [Cincinnati, Ohio] : Thomson/South-Western, c2003
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.83 ZIK.

284.
Marketing of Information Technology : concepts, products, services and intellectual property rights / K. Venkatesh by
Material type: Text Text
Language: English
Publication details: New Delhi : Tata McGraw Hill Education, 2009
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 VEN.

285.
Marketing Research / P. Narayana Reddy, G V R K Acharyulu. by
Material type: Text Text
Language: English
Publication details: New Delhi : Excel Books, 2008
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.83 NAR.M.

286.
Customer Behavior : a managerial perspective / Jagdish N Sheth, Banwari Mittal by
Material type: Text Text
Publication details: Australia : Thomson, 2003
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 SHE.C.

287.
Conceptual Issues in Consumer Behaviour : the Indian context / S. Ramesh Kumar by
Material type: Text Text
Language: English
Publication details: Delhi : Pearson Education, 2008
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 RAM.C. Not available: Institute of Public Enterprise, Library: Checked out (1).

288.
Consumer Behaviour : an applied orientation in Indian context / by
Material type: Text Text
Publication details: Mumbai : Himalaya Pub. House, 2008
Availability: Not available: Institute of Public Enterprise, Library: Checked out (1).

289.
Relationship Marketing : text and cases / S. Shajahan. by
Material type: Text Text
Language: English
Publication details: New Delhi : Tata McGraw-Hill, ©2004
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 SHA.R.

290.
Industrial marketing / Hory Sankar Mukerjee. by
Material type: Text Text
Language: English
Publication details: New Delhi : Excel Books, 2008
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 MUK.

291.
Marketing research : concepts, practices, and cases / Sunanda Easwaran, Sharmila J. Singh. by
Material type: Text Text
Publication details: Oxford ; New York : Oxford University Press, 2006
Availability: Items available for loan: Institute of Public Enterprise, Library (33)Call number: 658.83 EAS, ...

292.
Services marketing : text & cases Rajendra Nargundkar. by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Delhi, India : Tata McGraw Hill Education, ©2010
Availability: Items available for loan: Institute of Public Enterprise, Library (11)Call number: 658.8 NAR, ...

293.
Rural Marketing : targeting the non-urban consumer / Sanal Kumar Velayudhan. by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Los Angeles ; London : Response, 2007
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (11)Call number: 658.8 VEL, ...

294.
Marketing 3.0 : from products to customers to the human spirit / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan. by Series: Times Business Series
Material type: Text Text
Language: English
Publication details: Hoboken, N.J. : Wiley, c2010
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 KOT.

295.
Marketing management : An Asian perspective / Philip Kotler [and others]. by
Material type: Text Text
Language: English
Publication details: Singapore ; New York : Prentice Hall, 1996
Availability: Not available: Institute of Public Enterprise, Library: Checked out (1).

296.
Marketing Research : customer insights and managerial action / Tom J Brown; Tracy A Suter and Gilbert A Churchill by
Edition: 8th ed.
Material type: Text Text
Language: English
Publication details: Delhi, India ; Cengage Learning India Private Limited, ©2014
Other title:
  • Basic marketing research
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.83 BRO.M, ...

297.
Essentials of marketing research / William G. Zikmund, Barry J. Babin. by
Edition: 3rd ed.
Material type: Text Text
Publication details: Mason, Ohio : Thomson/South-Western, c2007
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.83 ZIK.E.

298.
Marketing of Consumer Products : a study of cosmetic and toiletry products / Nand Lal Mali by
Material type: Text Text
Publication details: New Delhi : Classical Publishing Company, 2016
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.834 NAN.M.

299.
Mktg : A South-Asian Perspective / Charles W Lamb, Joseph F Hair, Dheeraj Sharma ,Carl McDaniel, Jr. by
Material type: Text Text
Publication details: New Delhi : Cengage Learning, 2012
Availability: Items available for loan: Institute of Public Enterprise, Library (10)Call number: 658.8 LAM, ... Not available: Institute of Public Enterprise, Library: Checked out (1). Institute of Public Enterprise, Library: Lost (1).

300.
R for Marketing Research and Analytics / Chris Chapman. by Series: Use R
Edition: 1st & 2nd ed.
Material type: Text Text
Language: English
Publication details: Cham Heidelberg : Springer, 2015 & 2019
Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 658.83 CHA.R, ...

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