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Essentials of marketing research / William G. Zikmund, Barry J. Babin.

By: Zikmund, William GContributor(s): Babin, Barry JMaterial type: TextTextPublisher: Mason, Ohio : Thomson/South-Western, c2007Edition: 3rd edDescription: xvii, 414 p. : col. illISBN: 9780324320879 (pbk.); 0324320876 (pbk.)Subject(s): Marketing researchDDC classification: 658.83
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Item type Current location Call number Status Date due Barcode
Books Institute of Public Enterprise, Library
S Campus 		658.83 ZIK.E (Browse shelf) Available 41465

Includes bibliographical references (p. 405-410) and index.

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