Essentials of marketing research / (Record no. 7702)

MARC details
000 -LEADER
fixed length control field 00575cam a2200181 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780324320879 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0324320876 (pbk.)
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Item number ZIK.E
100 1# - MAIN ENTRY--AUTHOR NAME
Author name Zikmund, William G.
245 10 - TITLE STATEMENT
Title Essentials of marketing research /
Statement of responsibility, etc William G. Zikmund, Barry J. Babin.
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Mason, Ohio :
Name of publisher Thomson/South-Western,
Year of publication c2007
300 ## - PHYSICAL DESCRIPTION
Number of Pages xvii, 414 p. :
Other physical details col. ill. ;
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 405-410) and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Marketing research.
700 1# - ADDED ENTRY--PERSONAL NAME
Author 2/ Editor Babin, Barry J.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Bill Date Full call number Accession Number Price effective from Koha item type
    Dewey Decimal Classification     Institute of Public Enterprise, Library Institute of Public Enterprise, Library S Campus 12/28/2016 2016-12-28 658.83 ZIK.E 41465 06/08/2020 Books

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