Essentials of marketing research / (Record no. 7702)
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000 -LEADER | |
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fixed length control field | 00575cam a2200181 a 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 9780324320879 (pbk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 0324320876 (pbk.) |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.83 |
Item number | ZIK.E |
100 1# - MAIN ENTRY--AUTHOR NAME | |
Author name | Zikmund, William G. |
245 10 - TITLE STATEMENT | |
Title | Essentials of marketing research / |
Statement of responsibility, etc | William G. Zikmund, Barry J. Babin. |
250 ## - EDITION STATEMENT | |
Edition statement | 3rd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | Mason, Ohio : |
Name of publisher | Thomson/South-Western, |
Year of publication | c2007 |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | xvii, 414 p. : |
Other physical details | col. ill. ; |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes bibliographical references (p. 405-410) and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Subject | Marketing research. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Author 2/ Editor | Babin, Barry J. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Bill Date | Full call number | Accession Number | Price effective from | Koha item type |
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Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 12/28/2016 | 2016-12-28 | 658.83 ZIK.E | 41465 | 06/08/2020 | Books |