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Exploring Marketing Research / William G. Zikmund.

By: Zikmund, William GMaterial type: Text

TextLanguage: English Publisher: Australia ; [Cincinnati, Ohio] : Thomson/South-Western, c2003Edition: 8th edDescription: xxi, 744 p. : chiefly col. ill. ; 28 cmISBN: 0324181485Subject(s): Marketing researchDDC classification: 658.83 Online resources: Click here to access online | Click here to access online | Click here to access online

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Item type	Current location	Call number	Status	Date due	Barcode
Books	Institute of Public Enterprise, Library S Campus	658.83 ZIK (Browse shelf)	Available		38871

Various multi-media instructional materials, including a web site, are available to supplement the text.

Includes bibliographical references and index.

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