Marketing Research : customer insights and managerial action / Tom J Brown; Tracy A Suter and Gilbert A Churchill
Material type: TextLanguage: English Publisher: Delhi, India ; Cengage Learning India Private Limited, ©2014Edition: 8th edDescription: xxvi, 478 p. : illustrationsISBN: 9788131529409Other title: Basic marketing researchSubject(s): Marketing researchDDC classification: 658.83Item type | Current location | Call number | Status | Date due | Barcode |
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Books | Institute of Public Enterprise, Library S Campus | 658.83 BRO (Browse shelf) | Available | 46215 | |
Books | Institute of Public Enterprise, Library S Campus | 658.83 BRO.M (Browse shelf) | Available | 41464 |
"This edition ... for sale in India, Pakistan, Bangladesh, Nepal and Sri Lanka"--Title page verso.
Original title: Basic marketing research.
Includes Index.
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