Marketing Research : (Record no. 7701)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00807nam a2200217Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788131529409 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | BRO |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Author name | Brown, Tom J. |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing Research : |
| Sub Title | customer insights and managerial action / |
| Statement of responsibility, etc | Tom J Brown; Tracy A Suter and Gilbert A Churchill |
| 246 ## - VARYING FORM OF TITLE | |
| Title proper/short title | Basic marketing research |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Delhi, India ; |
| Name of publisher | Cengage Learning India Private Limited, |
| Year of publication | ©2014. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxvi, 478 p. : |
| Other physical details | illustrations ; |
| 500 ## - GENERAL NOTE | |
| General note | "This edition ... for sale in India, Pakistan, Bangladesh, Nepal and Sri Lanka"--Title page verso.<br/>Original title: Basic marketing research. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes Index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing research. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Author 2/ Editor | Churchill, Gilbert A. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Author 2/ Editor | Suter, Tracy A. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Bill Date | Full call number | Accession Number | Price effective from | Koha item type | Source of acquisition |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 12/28/2016 | 2016-12-28 | 658.83 BRO.M | 41464 | 06/08/2020 | Books | |||||
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 04/13/2022 | 26.03.2022 | 658.83 BRO | 46215 | 04/13/2022 | Books | Shah Book House |
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