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Online Public Access Catalogue

Brown, Tom J.

Marketing Research : customer insights and managerial action / Basic marketing research Tom J Brown; Tracy A Suter and Gilbert A Churchill - 8th ed. - Delhi, India ; Cengage Learning India Private Limited, ©2014. - xxvi, 478 p. : illustrations ;

"This edition ... for sale in India, Pakistan, Bangladesh, Nepal and Sri Lanka"--Title page verso.
Original title: Basic marketing research.

Includes Index.

9788131529409


Marketing research.

658.83 / BRO