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Online Public Access Catalogue

Your search returned 47 results.

1.
Marketing management / Philip Kotler, Kevin Keller.

by Kotler, philip | Keller, Kevin Lane, 1956-.

Edition: 12th ed.Material type: Text Text Language: English Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, c2006Online access: Click here to access online Availability: Items available for loan: (4). Lost (1).

2.
Marketing research : an applied orientation / Naresh K. Malhotra, Satyabhushan Dash

by Malhotra, naresh k | Dash, Satybhushan.

Edition: 6th ed.Material type: Text Text Language: English Publisher: Delhi : Pearson, c2010Availability: Items available for loan: (4). Checked out (1). Lost (1).

3.
Marketing Management : A South Asian Perspective / Philp Kotler, Kevin Lane Keller, Abraham Koshy, Mithileshwar Jha

by Kotler, Philip | Keller, Kevin Lane | Koshy, Abraham | Jha, Mithileshwar.

Edition: 14th ed.Material type: Text Text Language: English Publisher: New Delhi : Pearson Prentice Hall, 2014Availability: Items available for loan: Call number: 658.8 KOT (5). Checked out (1). Lost (1).

4.
Marketing research : an applied orientation / Naresh K. Malhotra, Satyabhushan Dash

by Malhotra, Naresh K | Dash, Satyabhushan.

Edition: 5th ed.Material type: Text Text Language: English Publisher: New Delhi : Pearson/Prentice Hall, 2007Online access: Click here to access online Availability: Items available for loan: (9).

5.
Retailing : an introduction / Roger Cox and Paul Brittain.

by Cox, Roger | Brittain, Paul.

Edition: 5th ed.Material type: Text Text Language: English Publisher: New Delhi : Pearson Education Limited., 2004Availability: Items available for loan: Call number: 658.85 COX (1).

6.
Global marketing / Warren j. Keegan, Mark C. Green

by Keegan, Warren J.

Edition: 4th ed.Material type: Text Text Language: English Publisher: New Delhi : Pearson 2005Availability: Items available for loan: Call number: 658.8 KEE.G (6). Checked out (1). Lost (1).

7.
Marketing management a south Asian perspective / Philip Kotler, Kevin Lane Keller, Abraham Koshy, Mithileshwar Jha

by Kotler, Philip | Keller, Kevin Lane | Koshy, Abraham | Jha, Mithileshwar.

Edition: 13th ed.Material type: Text Text Language: English Publisher: New Delhi Pearson 2009Availability: Items available for loan: Call number: 658.8 KOT (3).

8.
Supply chain management : strategy, planning, and operation / Sunil Chopra; Peter Meindl; Dharam Vir Kalra

by Chopra, sunil, 1960- | Meindl, Peter, 1970- | Vir Kalra, Dharam.

Edition: 5th & 6th ed.Material type: Text Text Publisher: New Delhi : Pearson, 2016Availability: Items available for loan: (20). Lost (1).

9.
Marketing Research / Alvin C. Burns, Ronald F. Bush.

by Burns, Alvin C | Bush, Ronald F.

Edition: 5th ed.Material type: Text Text Language: English Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, 2006Availability: Items available for loan: Call number: 658.83 BUR.M (1).

10.
Marketing research : an applied orientation / Naresh K. Malhotra and Satyabhusan. Dash.

by Malhotra, naresh k | Dash, Satyabhushan.

Edition: Sixth ed.Material type: Text Text Language: English Publisher: New Delhi : Pearson, ©2011Availability: Items available for loan: Call number: 658.83 MAL.M (13). Checked out (1).

11.
Supply chain management : Strategy, Planning, and Operation / Sunil Chopra; Peter Meindl; Dharam Vir Kalra

by Chopra, sunil, 1960- | Meindl, Peter, 1970- | Vir Kalra, Dharam.

Edition: Sixth Edition.Material type: Text Text Language: English Publisher: New Delhi : Pearson, 2016Availability: Items available for loan: Call number: 658.7 CHO (30). Checked out (2). Lost (4).

12.
Principles of marketing / Philip Kotler; Gary Armstrong; Prafulla Y Agnihotri

by Kotler, philip | Armstrong, Gary | Agnihotri, Prafulla Y.

Edition: 17th ed.Material type: Text Text Language: English Publisher: Noida (Uttar Pradesh, Indien) : Pearson , ©2018Availability: Items available for loan: Call number: 658.8 KOT (4). Checked out (1).

13.
Financial Services Marketing / Tina Harrison

by Harrison, Tina.

Material type: Text Text Language: English Publisher: England : Pearson Education, 2000Availability: Items available for loan: Call number: 332.10688 HAR (1).

14.
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz, Jayanta Chatterjee

by Lovelock, christopher h | Wirtz, Jochen | Chatterjee, Jayanta.

Edition: 6th, 7th & 8th ed.Material type: Text Text Language: English Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, 2018Online access: Click here to access online Availability: Items available for loan: (19).

15.
Rural marketing : text and cases / C.S.G. Krishnamacharyulu, Lalitha Ramakrishnan.

by Krishnamacharyulu, C. S. G | Ramakrishnan, Lalitha.

Edition: 2nd ed.Material type: Text Text Language: English Publisher: New Delhi, India : Pearson Education/Dorling Kindersley, 2011Availability: Items available for loan: Call number: 658.8 KRI (22).

16.
Managing the Customer Experience : turning customers into advocates / Shaun Smith & Joe Wheeler.

by Smith, Shaun | Wheeler, Joe.

Material type: Text Text Language: English Publisher: London : Boston, MA. Financial Times Prentice Hall ; Pearson Custom Publishing, 2002Availability: Items available for loan: Call number: 658.812 SMI (1).

17.
Marketing in the public sector a raodmap for improved perfoermance / Philip Kotler , Nancy Lee

by Kotler, Philip.

Material type: Text Text Language: English Publisher: New Delhi PEARSON 2007Availability: Items available for loan: Call number: 658.8 KOT (1).

18.
Retail Marketing Management / David Gilbert

by Gilbert, David.

Edition: 2nd ed.Material type: Text Text Publisher: India : Pearson Education Ltd, 2007Availability: Items available for loan: Call number: 658.85 GIL.R (1).

19.
Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack.

by Clow, Kenneth E | Baack, Donald.

Edition: 3rd ed.Material type: Text Text Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2008Other title: Integrated advertising, promotion, and marketing communications.Availability: Items available for loan: Call number: 659.1 CLO (1).

20.
Conceptual Issues in Consumer Behaviour : the Indian context / S. Ramesh Kumar

by Ramesh Kumar, S.

Material type: Text Text Language: English Publisher: Delhi : Pearson Education, 2008Availability: Items available for loan: Call number: 658.8 RAM.C (1). Checked out (1).