Managing the Customer Experience : turning customers into advocates / Shaun Smith & Joe Wheeler.
Material type: TextLanguage: English Publisher: London : Boston, MA. Financial Times Prentice Hall ; Pearson Custom Publishing, 2002Description: xvi, 254 p. : ill. ; 24 cmISBN: 0273661957Subject(s): Customer relations | Relationship marketing | Customer loyaltyDDC classification: 658.812Item type | Current location | Call number | Status | Date due | Barcode |
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Books | Institute of Public Enterprise, Library S Campus | 658.812 SMI (Browse shelf) | Available | 31999 |
Includes bibliographical references and index.
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