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Online Public Access Catalogue

Your search returned 52 results.

1.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, Ajay Pandit

by Zeithaml, valarie a | Bitner, Mary Jo | Gremler, Dwayne D | Pandit, Ajay.

Edition: 6th & 4th ed.Material type: Text Text Language: English Publisher: Boston : McGraw-Hill/Irwin, c2006Online access: Click here to access online | Click here to access online | Click here to access online Availability: Items available for loan: (12).

2.
Designing and managing the supply chain : concepts, strategies, and case studies / David Simchi-Levi, Philip Kaminsky, Edith Simchi-Levi, Ravi Shankar

by Simchi-levi, david | Kaminsky, Philip | Simchi-Levi, Edith | Shankar, Ravi.

Edition: 2nd & 3rd ed.Material type: Text Text Publisher: Boston : McGraw-Hill/Irwin, c2003Other title: Designing & managing the supply chain.Availability: Items available for loan: Call number: 658.5 SIM (3).

3.
International marketing : text and cases / Justin Paul, Ramneek Kapoor.

by Paul, Justin | Kapoor, Ramneek.

Material type: Text Text Language: English Publisher: New Delhi : Tata McGraw-Hill Publishing Co., 2008Availability: Items available for loan: Call number: 658.8 PAU (3).

4.
Marketing research / G.C. Beri.

by Beri, g. c.

Edition: 4th ed.Material type: Text Text Language: English Publisher: New Delhi : Tata McGraw-Hill, ©2008Availability: Items available for loan: Call number: 658.83 BER (2).

5.
Marketing Information Products and Services : a primer for librarians and information professionals editors by Abhinandan K. Jain ... [et al.].

by Jain, Abhinandan K | Jambhekar,Ashok | Rama Rao,T.P | Sreenivas Rao,S.

Material type: Text Text Language: English Publisher: New Delhi : Tata McGraw-Hill Pub. Co., 1999Availability: Items available for loan: Call number: 659.1'902 JAI.M (1).

6.
Positioning : the battle for your mind

by Ries al.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: USA Mcgraw Hill 1993Availability: Items available for loan: (1).

7.
The Ultimate CRM Handbook : strategies and concepts for building enduring customer loyalty and profitability / edited by John G. Freeland

by Freeland, John G.

Material type: Text Text Language: English Publisher: New York, N.Y. : McGraw-Hill, c2003Other title: CRM handbook.Online access: Click here to access online | Click here to access online Availability: Items available for loan: Call number: 658.812 (1).

8.
Services Marketing : text & cases / Rajendra Nargundkar.

by Nargundkar, Rajendra.

Edition: 3rd ed.Material type: Text Text Language: English Publisher: New Delhi, India : Tata McGraw Hill Education, ©2010Availability: Items available for loan: Call number: 658.8 NAR (9). Checked out (1).

9.
Marketing : with CD / Michael Etzel, Bruce J Walker, William J Stanton, Ajay Pandit

by Etzel, Michael J | Walker, Bruce J | Stanton, William J | Pandit, Ajay.

Edition: 10th & 14th ed.Material type: Text Text Language: English Publisher: New Delhi : Tata McGraw Hill, 2019Availability: Items available for loan: (5). Checked out (1).

10.
Global Marketing : Foreign Entry, Local Marketing & Global Management / Johny K. Johansson.

by Johansson, Johny K.

Edition: 4th ed.Material type: Text Text Language: English Publisher: Boston : McGraw-Hill Irwin, c2006Online access: Click here to access online | Click here to access online Availability: Items available for loan: Call number: 658.84 JOH (2). Checked out (1).

11.
Marketing Management / Rajan Saxena

by Saxena, Rajan.

Edition: 2nd & 4th ed.Material type: Text Text Language: English Publisher: New Delhi : Tata McGraw-Hill, ©2012Availability: Items available for loan: Call number: 658.8 SAX.M (3).

12.
Consumer Behavior and Marketing Strategy / J. Paul Peter, Jerry C. Olson.

by Peter, J. Paul | Olson, Jerry C, 1944-.

Edition: 7th ed.Material type: Text Text Language: English Publisher: New Delhi : Tata McGraw-Hill/Irwin, 2005Other title: Consumer behavior & marketing strategy.Availability: Items available for loan: Call number: 658.8'342 PET.C (2).

13.
Advertising and promotions - An IMC perspective / Kruti Shah

by Shah,Kruti.

Material type: Text Text Language: English Publisher: New Delhi Tata McGraw-Hill publishing company limited. 2009Availability: Items available for loan: Call number: 659.1 SHA.A (1). Checked out (1).

14.
Marketing management : text and cases / Rajiv Lal, John A. Quelch, V. Kasturi Rangan.

by Lal, Rajiv | Quelch, John A | Rangan, V. Kasturi.

Edition: [1st ed.]Material type: Text Text Language: English Publisher: New York, N.Y. : McGraw-Hill/Irwin, c2005Online access: Click here to access online | Click here to access online Availability: Items available for loan: Call number: 658.8 LAL (1).

15.
International Marketing / Philip R. Cateora, John L. Graham.

by Cateora, Philip R | Graham, John L.

Edition: 11th ed.Material type: Text Text Language: English Publisher: New York : Irwin McGraw-Hill, c2002Availability: Items available for loan: Call number: 658.848 CAT (1).

16.
Customer Relationship Management : emerging concepts, tools, and applications / editors, Jagdish N. Sheth, Atul Parvatiyar, G. Shainesh.

by Sheth, Jagdish N | Parvatiyar, Atul | Shainesh, G.

Material type: Text Text Language: English Publisher: New Delhi : Tata McGraw-Hill Pub. Co., c2001Availability: No items available : Checked out (1).

17.
Marketing of Information Technology : concepts, products, services and intellectual property rights / K. Venkatesh

by Venkatesh, K.

Material type: Text Text Language: English Publisher: New Delhi : Tata McGraw Hill Education, 2009Availability: Items available for loan: Call number: 658.8 VEN (1).

18.
Relationship Marketing : text and cases / S. Shajahan.

by Shajahan, S.

Material type: Text Text Language: English Publisher: New Delhi : Tata McGraw-Hill, ©2004Availability: Items available for loan: Call number: 658.8 SHA.R (1).

19.
Services marketing : text & cases Rajendra Nargundkar.

by Nargundkar, rajendra.

Edition: 3rd ed.Material type: Text Text Language: English Publisher: New Delhi, India : Tata McGraw Hill Education, ©2010Availability: Items available for loan: Call number: 658.8 NAR (11).

20.
Marketing management and administrative action / Steuart Henderson Britt, Harper W. Boyd

by Britt, Steuart Henderson | Boyd, Harper W.

Edition: 3rd, 4th ed.Material type: Text Text Language: English Publisher: New York McGraw-Hill Book Co. 1973Availability: Items available for loan: Call number: 658.8 BRI (6).