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Marketing management : text and cases / Rajiv Lal, John A. Quelch, V. Kasturi Rangan.

By: Lal, RajivContributor(s): Quelch, John A | Rangan, V. KasturiMaterial type: Text

TextLanguage: English Series: McGraw-Hill/Irwin series in marketingPublisher: New York, N.Y. : McGraw-Hill/Irwin, c2005Edition: [1st ed.]Description: xiii, 812 p. : ill. ; 26 cmISBN: 9780070603950Subject(s): Marketing -- Management | Marketing -- Management -- Case studiesDDC classification: 658.8 Online resources: Click here to access online | Click here to access online

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Item type	Current location	Call number	Status	Date due	Barcode
Books	Institute of Public Enterprise, Library S Campus	658.8 LAL (Browse shelf)	Available		38766

Includes bibliographical references and index.

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