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421.
Strategic marketing management: concepts and cases an indian context / by
Material type: Text Text
Language: English
Publication details: New Delhi Global Business Press 1995
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 KHU.

422.
Commensense direct marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Dekhi Global Business Press 1994
Availability: Items available for loan: Institute of Public Enterprise, Library (1).

423.
International marketing of high-tech superalloys and special metals - MIDHANI: A case study by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hyderabad IPE 1995
Availability: Items available for loan: Institute of Public Enterprise, Library (2).

424.
Marketing strategies for National Building Construction Corporation in the present liberalised economic scenario by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hyderabad IPE 1995
Availability: Items available for loan: Institute of Public Enterprise, Library (2).

425.
Creating customers: An action plan for improving the internal fist marketing by the A.P. Fisheries Corporation Limited by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hyderabad IPE 1995
Availability: Items available for loan: Institute of Public Enterprise, Library (2).

426.
Services marketing : concepts, strategies, & cases / K. Douglas Hoffman, [and] John E.G. Bateson by
Edition: 5th ed.
Material type: Text Text
Publication details: Melbourne Cengage 2017
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 HOF.

427.
Services marketing: text and cases/ Vinnie Jauhari, Kirti Dutta by
Edition: 2nd ed.
Material type: Text Text
Publication details: New Delhi OUP 2018
Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 658.8 JAU, ...

428.
Marketing research : text and cases / Rajendra Nargundkar by
Material type: Text Text
Language: English
Publication details: Chennai McGraw Hill 2019
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.83 NAR, ...

429.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, and Ajay Pandit by
Edition: 7th edition.
Material type: Text Text
Publication details: Chennai McGraw Hill 2019
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.8 ZEI, ...

430.
Services marketing: the Indian context / R. Srinivasan by Series: Eastern economy edition
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New Delhi : PHI Learning, 2014
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.800954 SRI, ...

431.
Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock and Jayanta Chatterjee by
Edition: 8th edition.
Material type: Text Text
Language: English
Publication details: Chennai Pearson 2018
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.8 WIR, ...

432.
Winning in emerging markets : a road map for strategy and execution / Krishna G. Palepu, Tarun Khanna with Richard J. Bullock. by
Material type: Text Text
Publication details: Boston, Mass. : Harvard Business Press, c2010
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.4012091724 KHA.

433.
Business Marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr. by Series: McGraw-Hill/Irwin series in marketing
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Delhi : McGraw-Hill, 2008
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 DWY.

434.
Marketing in India : cases and readings / S. Neelamegham. by
Edition: 3rd. rev. ed.
Material type: Text Text
Language: English
Publication details: New Delhi : Vikas Pub. House : Distributors, UBS Publishers' Distributors, 2000
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.80954 NEE.

435.
Services Marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, Ajay Pandit by
Edition: Seventh edition.
Material type: Text Text
Language: English
Publication details: Chennai : McGraw Hill Education India Pvt. Ltd., 2019
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.8 ZEI, ...

436.
Total quality in marketing / by William C. Johnson, Richard J. Chvala. by Series: Encyclopaedia of Total Quality Management Series
Material type: Text Text
Language: English
Publication details: New Delhi : Vanity Books International, c1996
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 JOH.

437.
Futures and options / edited by D C Gardner by Series: Financial distance learning workbooks
Material type: Text Text
Language: English
Publication details: Delhi : Macmillan, 1999
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 332.64 GAR, ...

438.
Introduction to futures and options markets / John Hull by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi : Prentice hall of India, 2002
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 530 HUL.

439.
Digital marketing / Vandana Ahuja by
Material type: Text Text
Language: English
Publication details: New Delhi : Oxford University Press, 2019
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.872 AHU.

440.
Bank marketing : A handbook for branch bankers. / D. Ghosh Roy by
Material type: Text Text
Language: English
Publication details: Calcutta : BDP Pub. , 1993
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 332.1 GHO.

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