Strategic Advertising Management / Larry Percy, John R. Rossiter, Richard Elliott.
Material type: TextLanguage: English Publisher: Oxford ; New York : Oxford University Press, 2001Description: xxi, 288 p., 12 p. of plates : ill. (some col.)ISBN: 0198782322; 9780198782322Subject(s): Sales promotion | Advertising -- Management | Strategic planning | Communication in marketingDDC classification: 659.1 Online resources: Click here to access online | Click here to access online | Click here to access onlineItem type | Current location | Call number | Status | Date due | Barcode |
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Books | Institute of Public Enterprise, Library S Campus | 659.1 PER.S (Browse shelf) | Available | 30531 |
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659.1 MOH.A Advertising management : concepts and cases / | 659.1 MOH.I Introduction to system dynamics modeling/ | 659.1 MRI.S System Thinking and System Dynamics | 659.1 PER.S Strategic Advertising Management / | 659.1 SAN.A Advertising theory and practice / | 659.1 SAN.A Advertising theory and practice / | 659.1 SAV.A Advertising and marketing strategies : a life style approach |
Includes bibliographical references and index.
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