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1.
Marketing research : an applied orientation / Naresh K. Malhotra, Satyabhushan Dash by
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: Delhi : Pearson, c2010
Availability: Items available for loan: Institute of Public Enterprise, Library (5)Call number: 658.83 MAL.M, ... Not available: Institute of Public Enterprise, Library: Lost (1).

2.
Marketing Research : a south Asian perspective / Gilbert A. Churchill, Dawn Iacobucci, D. Israel by
Material type: Text Text
Language: English
Publication details: Australia - Indian : Cengage Learning, 2005
Availability: Items available for loan: Institute of Public Enterprise, Library (5)Call number: 658.8 CHU, ...

3.
Marketing research : an applied orientation / Naresh K. Malhotra, Satyabhushan Dash by
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: New Delhi : Pearson/Prentice Hall, 2007
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (10)Call number: 658.83 MAL.M, ...

4.
Marketing Research / A. Parasuraman, Dhruv Grewal, R. Krishnan. by
Edition: First Indian Adaptation.
Material type: Text Text
Language: English
Publication details: New Delhi : Biztantra , c2004
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.83 PAR.M.

5.
Marketing research : a South Asian Perspective / Gilbert A. Churchill, Dawn Iacobucci, D Israel by
Material type: Text Text
Language: English
Publication details: Australia : Cengage Learning, c2005
Availability: Items available for loan: Institute of Public Enterprise, Library (10)Call number: 658.83 CHU, ...

6.
Marketing research : concepts, practices, and cases / Sunanda Easwaran, Sharmila J. Singh. by
Material type: Text Text
Language: English
Publication details: Oxford ; New York : Oxford University Press, 2006
Availability: Items available for loan: Institute of Public Enterprise, Library (149)Call number: 658.83 EAS, ...

7.
Marketing Research / Alvin C. Burns, Ronald F. Bush. by
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: Upper Saddle River, NJ : Pearson/Prentice Hall, 2006
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.83 BUR.M.

8.
Marketing research / G.C. Beri. by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New Delhi : Tata McGraw-Hill, ©2008
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.83 BER, ...

9.
Marketing research : an applied orientation / Naresh K. Malhotra and Satyabhusan. Dash. by
Edition: Sixth ed.
Material type: Text Text
Language: English
Publication details: New Delhi : Pearson, ©2011
Availability: Items available for loan: Institute of Public Enterprise, Library (14)Call number: 658.83 MAL.M, ...

10.
Research for marketing decisions / Paul E. Green, Donald S. Tull, Gerald Albaum. by Series: The Prentice Hall series in marketing
Edition: 5th, 2nd ed.
Material type: Text Text
Language: English
Publication details: Englewood Cliffs, N.J. : Prentice Hall, 1988; New Delhi Prentice Hall, 1973
Availability: Items available for loan: Institute of Public Enterprise, Library (93)Call number: 658.83 GRE, ...

11.
Foundations of advertising theory & practice / S. A. Chunawalla, K. C. Sethia. by
Edition: Fourth Revised, enriched and Enlarged Edition.
Material type: Text Text
Language: English
Publication details: Mumbai : Himalaya Publishing House, 1997
Availability: Items available for loan: Institute of Public Enterprise, Library (42)Call number: 659.1 CHU, ...

12.
Marketing research / David A. Aaker, V. Kumar, George S. Day. by
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: New York : Wiley, c1998
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.83 AAK.M, ...

13.
Marketing Research / Donald R. Lehmann, Sunil Gupta, Joel H. Steckel. by
Material type: Text Text
Language: English
Publication details: Reading, MA : Addison-Wesley, c1998
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.83 LEH.M.

14.
The marketing research project manual / Glen R. Jarboe. by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: Cincinnati : South-Western College Pub., c1999
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.83 JAR.M.

15.
Marketing Information Products and Services : a primer for librarians and information professionals editors by Abhinandan K. Jain ... [et al.]. by
Material type: Text Text
Language: English
Publication details: New Delhi : Tata McGraw-Hill Pub. Co., 1999
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659.1'902 JAI.M.

16.
Marketing Research / Suja R. Nair by
Material type: Text Text
Language: English
Publication details: Mumbai : Himalaya Publishing House, 2004
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 SUJ.M.

17.
Effective Use of Market Research : how to drive and focus better busniess decisions / Robin J. Birn. by Series: Market research in practice series
Edition: 4th ed.
Material type: Text Text
Publication details: London ; Sterling, VA : Kogan Page, 2004
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 BIR.E.

18.
Market Research in Practice : a guide to the basics / Paul Hague, Nick Hague & Carol-Ann Morgan. by Series: Market research in practice series
Material type: Text Text
Language: English
Publication details: London ; Sterling, VA : Kogan Page, 2004
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.3 HAG.M.

19.
Market intelligence : how and why organization one market research / Martin Callinghan by
Material type: Text Text
Language: English
Publication details: Kogan Page : London, 2004
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.83 CAL.

20.
Research for marketing decisions / Paul E. Green, Donald S. Tull, Gerald Albaum by Series: The Prentice Hall series in marketing
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: New Delhi : Prentice Hall, 2005
Availability: Items available for loan: Institute of Public Enterprise, Library (62)Call number: 658.83 GRE, ...

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