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Online Public Access Catalogue

Your search returned 415 results.

101.
Strategic Advertising Management / Larry Percy, John R. Rossiter, Richard Elliott.

by Percy, Larry | Rossiter, John R | Elliott, Richard H.

Material type: Text Text Language: English Publisher: Oxford ; New York : Oxford University Press, 2001Online access: Click here to access online | Click here to access online | Click here to access online Availability: Items available for loan: Call number: 659.1 PER.S (1).

102.
Customer care / Frances [and] Roland Bee

by Frances | Roland Bee.

Material type: Text Text Language: English Publisher: Hyderabad : University Press, 2000Availability: Items available for loan: Call number: 658.8 FRA.C (1).

103.
Marketing Channel Management : a customer-centric approach / Pingali Venugopal.

by Venugopal, Pingali, 1958-.

Material type: Text Text Language: English Publisher: New Delhi ; Thousand Oaks : Response Books, 2001Online access: Click here to access online | Click here to access online Availability: Items available for loan: Call number: 658.8'4 VEN (1).

104.
High-Performance Interactive Marketing : new techniques and technologies for winning and keeping customers / Christopher Ryan ; foreword by Denny Hatch.

by Ryan, Christopher, 1954-.

Material type: Text Text Language: English Publisher: Evanston, Ill. : Racom Communications, c2001Availability: Items available for loan: Call number: 658.8/4 RYE (1).

105.
Handbook of Relationship Marketing / edited by Jagdish N. Sheth, Atul Parvatiyar

by Sheth, Jagdish N | Parvatiyar, Atul.

Material type: Text Text Language: English Publisher: Thousand Oaks : Sage Publications, c2000Other title: Relationship marketing.Online access: Click here to access online | Click here to access online Availability: Items available for loan: Call number: 658.8 (1).

106.
Big brands big trouble / Jack Trout

by Trout, Jack.

Material type: Text Text Publisher: Chennai East to West Availability: Items available for loan: Call number: 658.8 TRO.B (1).

107.
Selling to Win : tested techniques for closing the sale / Richard Denny

by Denny, Richard.

Edition: Rev. 2nd ed.Material type: Text Text Publisher: New Delhi : Kogan Page, 2001Availability: Items available for loan: Call number: 658.3 DEN (1).

108.
Customer relationship management : A key to corporate success / V. Venkata Ramana, G. Somayajulu.

by Venkata Ramana, V | Somayajulu, G.

Material type: Text Text Language: English Publisher: New Delhi : Excel Books, ©2003Availability: Items available for loan: Call number: 658.8 VEN (2).

109.
The Marketing Audit Handbook : Tools, Techniques & Checklists to exploit your marketing resources / Aubrey Wilson.

by Wilson, Aubrey.

Material type: Text Text Publisher: London ; Milford, CT : Kogan Page, 2002Availability: Items available for loan: Call number: 658.8'02 WIL (1).

110.
Rural marketing : text and cases / C.S.G. Krishnamacharyulu, Lalitha Ramakrishnan.

by Krishnamacharyulu, C. S. G | Ramakrishnan, Lalitha.

Edition: 2nd ed.Material type: Text Text Language: English Publisher: New Delhi, India : Pearson Education/Dorling Kindersley, 2011Availability: Items available for loan: Call number: 658.8 KRI (22).

111.
Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens.

by Kotler, Philip | Bowen, John, 1948- | Makens, James C.

Edition: 2nd ed.Material type: Text Text Language: English Publisher: Upper Saddle River, NJ : Prentice Hall, c1999Availability: Items available for loan: Call number: 658.8 KOT (1).

112.
Marketing Management : a finance emphasis / B K Chatterjee

by Chatterjee, B. K.

Material type: Text Text Language: English Publisher: Mumbai : Jaico Pub. House, 2002Availability: Items available for loan: Call number: 332.1 CHA.M (1).

113.
Harvard business review on marketing.

Material type: Text Text Publisher: Boston : Harvard Business School Press, c2001Other title: On marketing | Marketing.Online access: Click here to access online | Click here to access online Availability: Items available for loan: Call number: 658.8 HAR.M (1).

114.
Wave Three : the new era in network marketing / Richard Poe ; [foreword by Scott DeGarmo].

by Poe, Richard, 1958-.

Material type: Text Text Publisher: Rocklin, CA : Prima Pub., c1995Other title: Wave 3..Online access: Click here to access online | Click here to access online Availability: Items available for loan: Call number: 658.84 POE (1).

115.
Customer Relationship Management : how to turn a good business into a great one! / Graham Roberts-Phelps.

by Roberts-Phelps, Graham.

Material type: Text Text Publisher: London : Hawksmere, 2001Availability: Items available for loan: Call number: 658.812 ROB (1).

116.
The Ultimate CRM Handbook : strategies and concepts for building enduring customer loyalty and profitability / edited by John G. Freeland

by Freeland, John G.

Material type: Text Text Language: English Publisher: New York, N.Y. : McGraw-Hill, c2003Other title: CRM handbook.Online access: Click here to access online | Click here to access online Availability: Items available for loan: Call number: 658.812 (1).

117.
Pharmaceutical marketing : principles, environment, and practice / Mickey C. Smith, E.M. "Mick" Kolassa, Greg Perkins, Bruce Siecker

by Smith, Mickey C | Kolassa, E.M. "Mick" | Perkins, Greg | Siecker, Bruce.

Material type: Text Text Language: English Publisher: New York : Pharmaceutical Products Press, c2002Online access: Click here to access online Availability: Items available for loan: Call number: 658.8 SMI (1).

118.
Low budget online marketing for small business / Holly Berkeley

by Berkeley holly.

Material type: Text Text Publisher: UNISTAR INDIA: CHANDIGARH, 2003Availability: Items available for loan: Call number: 658.8 BER (1).

119.
Digital Marketing : global strategies from the world's leading experts / Jerry Wind, Vijay Mahajan.

by Wind, Jerry | Mahajan, Vijay, 1948-.

Material type: Text Text Language: English Publisher: New York : Wiley, c2001Online access: Click here to access online | Click here to access online | Click here to access online Availability: Items available for loan: Call number: 658.8 WIN (1).

120.
Marketing Research / Suja R. Nair

by Suja R. Nair.

Material type: Text Text Language: English Publisher: Mumbai : Himalaya Publishing House, 2004Availability: Items available for loan: Call number: 658.8 SUJ.M (1).