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Online Public Access Catalogue

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61.
Marketing management : planning, implementation and control: the Indian context / V.S. Ramaswamy and S. Namakumari

by Ramaswamy, V. S | Namakumari, S.

Material type: Text Text Language: English Publisher: New Delhi Macmillan 1990Availability: Items available for loan: (4).

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62.
No cover image available
Services marketing: the Indian context / R. Srinivasan

by Srinivasan, R.

Edition: 4th ed.Material type: Text Text Language: English Publisher: New Delhi : PHI Learning, 2014Availability: Items available for loan: Call number: 658.800954 SRI (2).

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63.
Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock and Jayanta Chatterjee

by Wirtz, Jochen | Lovelock, Christopher H | Chatterjee, Jayanta.

Edition: 8th edition.Material type: Text Text Language: English Publisher: Chennai Pearson 2018Availability: Items available for loan: Call number: 658.8 WIR (2).

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64.
Winning in emerging markets : a road map for strategy and execution / Krishna G. Palepu, Tarun Khanna with Richard J. Bullock.

by Khanna, Tarun | Palepu, Krishna G, 1954- | Bullock, Richard J.

Material type: Text Text Publisher: Boston, Mass. : Harvard Business Press, c2010Availability: Items available for loan: Call number: 658.4012091724 KHA (1).

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65.
Total quality in marketing / by William C. Johnson, Richard J. Chvala.

by Johnson, William C, 1954-.

Material type: Text Text Language: English Publisher: New Delhi : Vanity Books International, c1996Online access: Click here to access online Availability: Items available for loan: Call number: 658.8 JOH (1).

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66.
Marketing management / Rajan Saxena

by Saxena, Rajan.

Edition: 5th ed.Material type: Text Text Language: English Publisher: New Delhi : Tata McGraw-Hill, ©2016Availability: No items available : Lost (1).

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67.
Marketing management : Indian context, global perspective / V. S. Ramaswamy, S. Namakumari,

by Ramaswamy, V. S | Namakumari, S.

Edition: Sixth Edition.Material type: Text Text Language: English Publisher: New Delhi : Sage Publications, 2018Availability: Items available for loan: Call number: 658.8 RAM (1). Checked out (1).

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68.
Marketing management / Rajan Saxena.

by Saxena, Rajan.

Edition: 6th ed.Material type: Text Text Language: English Publisher: New Delhi : Tata McGraw-Hill, 2020Availability: Items available for loan: Call number: 658.8 SAX (2). Checked out (2).

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69.
Co-creating brands : Brand management from a co-creative perspective / Nicholas Ind & Holger J. Schmidt.

by Ind, Nicholas | Schmidt, Holger.

Material type: Text Text Language: English Publisher: London : Bloomsbury Business, 2019Other title: Brand management from a co-creative perspective.Availability: Items available for loan: Call number: 658.827 IND (1).

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70.
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Management control in Marketing/ R. M. S. Wilson

by Wilson, R. M. S.

Edition: 1st ed.Material type: Text Text Language: English Publisher: London: Heinemann, 1973Availability: Items available for loan: Call number: 658.8 WIL (1).

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71.
Strategic marketing : making decisions for strategic advantage / Musadiq A. Sahaf.

by Sahaf, Musadiq Amin, 1958.

Material type: Text Text Language: English Publisher: New Delhi : Prentice-Hall India, 2008Availability: Items available for loan: Call number: 658.801 SAH (2).

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72.
Strategic market management / David A. Aaker and Christine Moorman

by Aaker, David A | Moorman, Christine.

Edition: Eleventh edition.Material type: Text Text Language: English Publisher: New Delhi : John Wiley, 2007Availability: Items available for loan: Call number: 658.8 AAK (2).

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73.
Marketing management / Jayasankar Ramanathan

by Ramanathan, Jayasankar.

Material type: Text Text Language: English Publisher: Chennai : McGraw Hill, 2019Availability: Items available for loan: Call number: 658.8 RAM (1).

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74.
Marketing management / Philip Kotler, Kevin Lane Keller

by Kotler, Philip | Keller, Kevin Lane.

Edition: 15th ed.Material type: Text Text Language: English Publisher: New Delhi : Pearson, 2021. Availability: No items available : Checked out (1).

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75.
Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker

by Mullins, John W | Walker, Orville C.

Material type: Text Text Language: English Publisher: New Delhi : McGraw-Hill, 2005Availability: Items available for loan: Call number: 658.8 MUL (1).

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76.
Marketing Management / Philip Kotler, Kevin Lane Keller and Alexander Chernev et al.,

by Kotler, Philip | Keller, Kevin Lane | Chernev, Alexander.

Edition: 16th ed.Material type: Text Text Language: English Publisher: New Delhi ; Pearson India Education Services Pvt. Ltd., 2022Availability: Items available for loan: Call number: 658.8 KOT (7). Checked out (1).
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77.
Strategic marketing : text and cases : the Indian perspective / S. Shajahan

by Shajahan, S.

Material type: Text Text Publisher: New Delhi : Viva Books Pvt. Ltd., 2010Availability: Items available for loan: Call number: 658.8 SHA (3).
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78.
Strategic market management / David A. Aaker, Christine Moorman

by Aaker, David A | Moorman, Christine | Adapted by Islam, Jamid ul | Rahman, Zillur.

Edition: 11th ed.Material type: Text Text Language: English Publisher: New Delhi : Wiley India Pvt Ltd. ; 2022Availability: Items available for loan: Call number: 658.8 AAK (3).
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79.
Marketing management : text and cases : Indian context / Tapan K. Panda

by Panda, Tapan K.

Edition: 3rd ed.Material type: Text Text Publisher: New Delhi ; Taxmann's Publications, 2022Availability: No items available : Checked out (1).
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80.
HBR's 10 must reads on strategic marketing.

Material type: Text Text Publisher: Boston, Mass. : Harvard Business Review Press, c2013Other title: HBR's ten must reads on strategic marketing | Harvard business review's 10 must reads on strategic marketing.Availability: Items available for loan: Call number: 658.802 HBR (1).
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