Advertising management / David A. Aaker [and] Rajeev Batra [and] John G. Myers
Material type: TextLanguage: English Publisher: New Delhi Prentice-Hall of India 1977Description: xvi, 612 ill; 22cmSubject(s): AdvertisingDDC classification: 659.1Item type | Current location | Call number | Status | Date due | Barcode |
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Books | Institute of Public Enterprise, Library S Campus | 659.1 AAK.A (Browse shelf) | Available | 34594 | |
Books | Institute of Public Enterprise, Library O U Campus | 659.1 AAK (Browse shelf) | Available | 000633 |
Includes index
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