Advertising management /
Aaker, David A.
Advertising management / David A. Aaker [and] Rajeev Batra [and] John G. Myers - New Delhi Prentice-Hall of India 1977 - xvi, 612 ill; 22cm
Includes index
Advertising
659.1 / AAK
Advertising management / David A. Aaker [and] Rajeev Batra [and] John G. Myers - New Delhi Prentice-Hall of India 1977 - xvi, 612 ill; 22cm
Includes index
Advertising
659.1 / AAK