Advertising management / (Record no. 6200)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00467nam a2200169Ia 4500 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | AAK |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Author name | Aaker, David A. |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising management / |
| Statement of responsibility, etc | David A. Aaker [and] Rajeev Batra [and] John G. Myers |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | Prentice-Hall of India |
| Year of publication | 1977 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xvi, 612 |
| Other physical details | ill; |
| Dimensions | 22cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Advertising |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Author 2/ Editor | Batra, Rajeev |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Author 2/ Editor | Myers, John G. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 12/24/2008 | 659.1 AAK.A | 34594 | 06/08/2020 | Books | ||||
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | O U Campus | 11/28/2008 | 659.1 AAK | 000633 | 06/08/2020 | Books |
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