logo

Online Public Access Catalogue

Your search returned 11 results.

1.
Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack.

by Clow, Kenneth E | Baack, Donald.

Material type: Text Text Publisher: Chennai : Pearson Education Limited, 2018Online access: Click here to access online Availability: Items available for loan: Call number: 659.1 CLO (1).

2.
Marketing research : An applied orientation / Naresh K. Malhotra, Satyabhusan Dash.

by Malhotra, Naresh K | Dash, Satyabhusan.

Edition: 7th Rev. ed.Material type: Text Text Publisher: India : Pearson India Education Services, 2019Online access: Click here to access online Availability: Items available for loan: Call number: 658.83 MAL (1).

3.
Supply chain management : Strategy, planning, and operation / Sunil Chopra, Dharam Vir Kalra

by Chopra, Sunil | Kalra, Dharam Vir.

Edition: 7th ed.Material type: Text Text Publisher: Chennai : Pearson India Education Service, 2018Online access: Click here to access online Availability: Items available for loan: Call number: 658.7 CHO (1).

4.
Global marketing / Warren J. Keegan, Mark C. Green.

by Keegan, Warren J | Green, Mark C.

Edition: 9th ed.Material type: Text Text Publisher: Chennai : Pearson India Education Service, 2017Online access: Click here to access online Availability: Items available for loan: Call number: 658.84 KEE (1).

5.
Rural marketing : text and cases / C. Gopala Krishna, Lalitha Ramakrishnan

by Gopala Krishna, C | Ramakrishnan, Lalitha.

Edition: 2nd ed.Material type: Text Text Publisher: Chennai : Pearson India Education Service, 2011Online access: Click here to access online Availability: Items available for loan: Call number: 381.0954 GOP (1).

6.
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.

by Lovelock, Christopher H | Wirtz, Jochen | Bansal, Harvir S.

Edition: 8th ed.Material type: Text Text Publisher: Chennai: Pearson india education services, 2018Online access: Click here to access online Availability: Items available for loan: Call number: 658.8 LOV (1).

7.
Rural marketing /

by Kashyap, Pradeep.

Edition: 3rd ed.Material type: Text Text Publisher: Chennai: Pearson india education services, 2016Online access: Click here to access online Availability: Items available for loan: Call number: 2346.I5 KAS (1).

8.
Marketing metrics : the definitive guide to measuring marketing performance / Paul W. Farris(etal)

by Bendle, Neil T.

Edition: 3rd ed.Material type: Text Text Publisher: Chennai: Pearson india education service, 2010Online access: Click here to access online Availability: Items available for loan: Call number: 658.83 BEN (1).

9.
Marketing research : an applied approach / Naresh K. Malhotra, David F. Birks.

by Malhotra, Naresh K | Birks, David F | Wills, Peter.

Edition: 5th ed.Material type: Text Text Publisher: Chennai: Pearson india education services, 2017Online access: Click here to access online Availability: Items available for loan: Call number: 658.83 MAL (1).

10.
Marketing management : an Asian perspective / Philip Kotler(etal)

by Kotler, Philip.

Material type: Text Text Publisher: Chennai: Pearson india education services, 2018Online access: Click here to access online Availability: Items available for loan: Call number: 658.802 KOT (1).

11.
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk.

by Schiffman, Leon G | Kanuk, Leslie Lazar | Wisenblit, Joseph.

Edition: 11th ed.Material type: Text Text Publisher: Chennai: Pearson india education services, 2016Online access: Click here to access online Availability: Items available for loan: Call number: 658.8342 SCH (1).