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Marketing Research : customer insights and managerial action / Tom J Brown; Tracy A Suter and Gilbert A Churchill

By: Brown, Tom JContributor(s): Churchill, Gilbert A | Suter, Tracy AMaterial type: Text

TextLanguage: English Publisher: Delhi, India ; Cengage Learning India Private Limited, ©2014Edition: 8th edDescription: xxvi, 478 p. : illustrationsISBN: 9788131529409Other title: Basic marketing researchSubject(s): Marketing researchDDC classification: 658.83

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Item type	Current location	Call number	Status	Date due	Barcode
Books	Institute of Public Enterprise, Library S Campus	658.83 BRO (Browse shelf)	Available		46215
Books	Institute of Public Enterprise, Library S Campus	658.83 BRO.M (Browse shelf)	Available		41464

"This edition ... for sale in India, Pakistan, Bangladesh, Nepal and Sri Lanka"--Title page verso.
Original title: Basic marketing research.

Includes Index.

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